Samsung’s all in one home cinema ‘The Premiere’ now available for pre-order across the UAE


Customers who pre-order the first-of-its-kind lifestyle projector from 1-15 March will also receive an exclusive offer that further enhances viewing experiences

Dubai, UAE: Samsung Gulf Electronics today announced that ‘The Premiere’ 4K projector is available for pre-order across the UAE, the first-of-its-kind innovation that delivers an all-in-one home cinema right out of the box. Samsung’s latest market introduction, which was recently honored at the CES 2021 Innovation Awards in the Video Displays and Digital Imaging/Photography category, promises to deliver a whole new element to home entertainment, with a host of smart features including triple laser technology and immersion essentials such as stunning picture and outstanding sound. The pre-order phase is running from 1 till 15 March, during which time consumers will receive an exclusive offer. Those who pre-order the LSP9 model will acquire a Dolby Atmos Q800T soundbar and 12-month OSN subscription, while customers who opt for the LSP7 version will also benefit from OSN subscription for one year. 

“As content consumption increases and demands for cutting-edge products that provide unrivaled big screen interactions expand, we are determined to continue creating, innovating, and breaking new barriers in the tech industry,” Mustafa Sadick, Regional Director Head of Visual Display Group, Samsung Gulf Electronics. “As an all-in-one home cinema unlike anything we’ve created before, The Premiere re-imagines the home cinema experience with visual and audio components, minimal design, Smart TV experience, and triple laser tech, where every consumer will be empowered to create their very own private cinema at home. What makes The Premiere so exciting is that it is an entirely new concept that we have brought to life and brand enthusiasts are sure to love this latest innovation and we look forward to witnessing the early response throughout the pre-order period.”

Immersive Cinematic experience

Equipped with cutting-edge Triple Laser technology, The Premiere delivers outstanding picture quality and brightness, providing you with an outstanding ho me cinema viewing experience. In addition to supporting 4K picture resolution, The Premiere is the world’s first HDR10+ certified projector. In terms of color, The Premiere’s RGB Triple Laser uses the foundational elements of color – red, green, and blue – to deliver true, vibrant tones, while a ground-breaking contrast range ensures you can experience vivid light and dark scenes on a screen of up to 130 inches in size. And there’s sound. The Premiere features 4.2 channel sound with speakers and woofers built right into the projector, removing the need for users to clutter their space with additional sound equipment. What’s more, the surround sound offered by The Premiere is empowered with Acoustic Beam technology, which maximizes left and right-side sound delivery for a truly immersive audio experience.

Smart TV experience graces the projector world 

Backed with Bixby, mobile connectivity, and seamless access to the Samsung Smart TV UI, The Premiere provides world-class quality, connection, and services that customers have become acquainted with through other Samsung innovations. The projector morphs into action right away via the ‘Instant On’ feature, with content options boosted by entertainment mainstays. What’s more, The Premiere comes with connectivity features synonymous with other lifestyle TVs including ‘Tap View’ and ‘Multi View’, while world-class picture and sound benefits come together with lower input lag to ensure that gamers become fully immersed in high-quality gameplay. 

Performance and design… together as one

The Premiere was created with the aim of putting the finishing touches to your space. This is precisely why Samsung combined viewing technology and its award-winning lifestyle product portfolio – to deliver a solution that offers both genre-defining performance and sleek, attractive design. The days of installing complex, unaesthetic components in your spaces are also coming to an end. With a minimalist white design, rounded edges, and an aesthetically pleasing fabric finish, The Premiere is ready to serve as the centerpiece for your home – compact with no complexities. It can be placed right in front of the wall without the need for disruptive placement elsewhere in the room, installation is quick and easy, and your living space also benefits from added aesthetic value.

The Premiere’s LSP9 and LSP7 models are priced at AED 23,999 and AED 12,999, respectively, and will be available for pre-order until 15th March at Jumbo, Sharaf, Harman, Jacky’s, Eros, Carrefour, and Lulu. During this period, The Premiere will also be on display at Samsung’s Dubai Mall brand shop and Emax Mirdif City Centre.

About Samsung Electronics Co., Ltd.:

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, and memory, system LSI, foundry and LED solutions.