Samsung’s Bespoke Refrigerator ushers in a new era of customization

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Long gone are the white or grey appliances hidden away or standing awkwardly in the corners of living spaces. Samsung has recognised consumers’ necessity to match their taste freely. Steering a revolutionary lifestyle experience with ‘Customization’ that adheres to any disposition and ‘Combination’ that lets users add or take out based on their needs. The result is the Samsung BESPOKE refrigerator. Samsung’s exceptional range is creating one-of-kind living spaces as customers rush to begin their own unique journey of designing. 

Preference and personal tastes are now at the center-point where practicality and convenience used to be. 

There is a refrigerator that openly expresses the characteristics of different lifestyles and invigorates the appeal of a taste-driven life. The Samsung BESPOKE refrigerator breathes life into the unique preferences of each person’s day-to-day activities in the home.

A life full of colors with Bespoke

Consumers desiring a design-led kitchen, with something other than a standard fridge-freezer, should consider the Samsung Bespoke appliance. These refrigerators are modular and come in a range of door color options with Glam White, Glam Navy, Glam Peach for French Doors and Bottom Mount Freezers and Satin Grey and Satin Sky Blue for One Door Refrigerators and Freezers. Consumers can position two or more side-by-side in the same, contrasting or complementary colors. Alternatively, one could create a bank in a Mondrian-style design or have two matching appliances.

Embracing Choice

Not everyone wants a large double-door refrigerator. Some people will need a fridge that stores bare essentials, and others may need a fridge that only has a freezer. The Samsung Bespoke refrigerator comes in five types that can each present a solution to different people, catering to every need. From the 4-door T type, 3-door type, 2-door type, to the 1-door type, each type is available in two widths of 24-inch and 18-inch. Whether living a single, couple or family lifestyle: there is a Bespoke for everyone.

The Perfect Match

Bespoke truly transcends the built-in appliance trend. This refrigerator neatly blends into its surroundings as, creating a wondrously sleek and tidy space. The Samsung Bespoke refrigerator breaks the preconception toward non-built-in home appliances. The refrigerator is designed based on the width and depth of standard kitchen cabinets. That is why each side of the fridge doesn’t stick out awkwardly like a free standing or counter depth refrigerator. Moreover, the door will not be blocked by nearby furniture or the wall even when opened. 

Bespoke’s popularity also reflects changing refrigerator trends driven by an expanding home appliances expectation. Customers with a passion for arts and color experimentation can build their very own refrigerator the way the envisage to enhance their home décor and complement their own dynamic lifestyles. 

About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, memory, system LSI, foundry, and LED solutions.