Riyadh: Following its success in launching innovative smartphones including the Reno3, Reno4 series and OPPO Find X2 Pro in 2020, OPPO, the world’s leading smart device brand, is preparing to unveil its latest Reno model in the first quarter of 2021.
The anticipated launch will be in line with OPPO’s aim to consolidate its global position in the innovative smartphone sector. OPPO employs artificial intelligence to push the boundaries of technology with a series of integrated features including an innovative camera, a super-fast charging battery and 5G connectivity. OPPO’s use of technology aims to provide an outstanding user experience and is created with human empowerment in mind.
On this occasion, Mataz Bait Almal, Public Relations Manager in OPPO KSA said, “OPPO is preparing to unveil its new series of Reno smartphones in the Saudi market. Since its launch in Saudi Arabia in 2019, OPPO has demonstrated incredible growth to become the fifth most popular smartphone in the Kingdom. Its success is due to its digital innovation, product development and adoption of 5G technology. OPPO’s aim is to pursue the creation of best technology products with cutting-edge design that will shape the future not only for smartphones but for intelligent connectivity.”
OPPO is on a mission to build a multiple-access smart device eco-system for the era of intelligent connectivity. It has already registered 5G standard patents in over 20 countries and regions and according to the World Intellectual Property Organization (WIPO) it ranked among the top 5 PCT filers in 2019.
Meanwhile global technology market analyst firm Canalys revealed the growth rate of OPPO’s shipments in the Saudi market reached 124% in 2020. OPPO’s business covers 40 countries with over six research institutes and Five R&D centers across the world. The company is set to invest $7billion in R&D in the next three years to promote research in 5G, artificial intelligence, AR and big data, as well as building core underlying hardware technologies and software engineering ability.
About OPPO:
OPPO is a leading global technology brand since 2004, dedicated to providing products that seamlessly combines art and innovative technology.
OPPO is on a mission to building a multiple-access smart device ecosystem for the era of intelligent connectivity. The smartphone devices have simply been a gateway for OPPO to deliver a diverse portfolio of smart and frontier technologies in hardware, software and system. In 2019, OPPO launched a $7 Billion US Dollar three-year investment plan in R&D to develop core technologies furthering design through technology.
OPPO is firmly pursuing the creation of the best technology products and technological artistry for global users. Based on the brand elements of leading, young and beautiful, OPPO dedicates to the mission of letting the extraordinary users enjoy the beauty of technology.
For the last 10 years, OPPO has focused on manufacturing smartphones with camera capabilities that are second to none. OPPO launched the first mobile phone, the Smile Phone, in 2008, which marked the launch of the brand’s epic journey in exploring and pioneering extraordinary technology. Over the years, OPPO has built a tradition of being number one, which became a reality through inventing the world’s first rotating camera smartphone way back in 2013, launching the world’s then thinnest smartphone in 2014, being the first to introduce 5X Zoom ‘Periscope’ camera technology and developing the first 5G commercial smartphone in Europe.
Today, OPPO was ranked as the number five smartphone brand globally. OPPO brings the aesthetics of technology of global consumers through the ColorOS system Experience, and Internet service like OPPO Cloud and OPPO+.
OPPO’s business covers 40 countries with over six research institutes and fiveR&D centres across the world, from San Francisco to Shenzhen. OPPO also opened an International Design Centre headquartered in London, driving cutting edge technology that will shape the future not only for smartphones but for intelligent connectivity.
About OPPO MEA:
OPPO started its journey in the Middle East and Africa (MEA) region in 2015 after setting up its regional office in Egypt. Following the immense success of the brand’s sales centre in Cairo in the first year, OPPO accelerated its expansion plan across the MEA region and inaugurated its country operations in the KSA in 2019. Now OPPO is physically present in more than 13 markets across the region, including Egypt, Algeria, Tunisia, Morocco, United Arab Emirates, Saudi Arabia, Oman, Kuwait, Bahrain, Qatar, Kenya, Nigeria, South Africa and the Levant.
To empower its presence in the region in line with its product localisation strategy, OPPO further invested in MENA and set up its very own factory in Algeria in 2017, thus, becoming the first Chinese brand to build a manufacturing premises in North Africa. Based on insights of local consumers in each country, OPPO has evolved the progress of product localisation, taking into consideration several perspectives towards each market, including product localisation, to further meet the core needs of users; marketing localisation, to better communicate with local young customers; and talent localisation, to understand local consumers further and provide an optimum customer service.
Within the last year, OPPO has started to adjust its product line in the Middle East region specifically. This has included the launch of its flagship OPPO Find X Series and the introduction of the OPPO Reno Series. OPPO will continue to evolve its local product line to offer more premium series to consumers in the region.
A forward-thinking international technology company, OPPO strives to be a sustainable company that contributes to a better world and have enacted positive change in every way possible through activating local community initiatives and humanitarian, charity campaigns.
