Saudi’s leading esports platform Kafu Games, powered by Hala Yalla Super App, goes global


Riyadh: Saudi Arabia’s leading esports platform Kafu Games – powered by Hala Yalla Super App – is going global with a series of gaming tournaments targeting countries around the world. 

Hala Yalla is the Kingdom’s first Super App for Sports, Entertainment, and Tourism that gives people living in Saudi Arabia the chance to discover new experiences, book tickets, organize events, join communities and more. The Super App aligns with Vision 2030 goals of encouraging a healthier, more active lifestyle among residents in the Kingdom.  

Kafu Games is bringing its exciting range of competitions to the rest of the world, with special tournaments in the US, UK and Canada for games including Fortnite, FIFA 21 and Call of Duty. The popularity of gaming in Saudi Arabia is increasing, and by going global, Kafu Games is expanding the Kingdom’s presence in the industry worldwide. The platform has seen growing interest from countries outside the region, with thousands of players from the US and other countries registering for tournaments.

Kafu Games is an elite Saudi gaming hub that hosts esports tournaments for the biggest game titles. It has quickly become the most popular platform for immersive online gaming for esports fans in the Kingdom.

Kafu Games hosted this year’s Gamers Without Borders in partnership with the Saudi Federation of Electronic and Intellectual Sports (SAFEIS). One of the largest global esports competitions, Gamers Without Borders raised $10 million for charities at the forefront of battling Covid-19. Players competed in multiple tournaments of PUBG, FIFA, Fortnite, Call of Duty, Overwatch and more. With a widening global reach and ongoing support from the Saudi government, Kafu Games aims to build an arena for esports that is as large as regular sports. This in turn will help to develop and strengthen an already active and enthusiastic community.

“The success and interest we’ve seen with Kafu Games reinforces our belief that the gaming and esports industry provides an ideal opportunity to build a successful international Saudi brand. We already knew there was a healthy appetite for gaming within the Kingdom, and the success we had with international gamers taking part in tournaments on Kafu Games during Gamers Without Borders highlighted the exciting potential for reaching a wider international audience in a way that benefits the gaming industry in the Kingdom specifically,” said Farrukh Bandey, Co-founder of Hala Yalla. 

The Kafu Games team have a track record of hosting popular esports tournaments in recent years including the E-Championship FIFA 19, Pyramids E-Championship in Egypt, GSA FIFA 18 Cup in Jeddah, and the Baloot Championship for 3 consecutive years. The gaming market in Saudi Arabia is expecting promising growth over the next few years with a recent study by Frost and Sullivan ranking it 19th largest in the world in terms of revenue at US$837 million in 2019. This is expected to grow at a 22.5% CAGR (Compound Annual Growth Rate) over 2019-2025. As a result, Saudi Arabia is quickly emerging as a regional hub for gaming and esports with an evolving ecosystem of platforms and new technologies.

Kafu Games Powered by Hala Yalla

Hala Yalla is Saudi’s first Super App for sports, entertainment, culture, communities & more. 

A Saudi born and built super app that seamlessly connects online and offline experiences across sports, entertainment, culture and tourism industries in the Kingdom. Aligning with the nation’s journey towards the goals of Vision 2030, Hala Yalla aims to be the ultimate social, interactive & consumer-driven super app in Saudi Arabia.

Hala Yalla helps citizens and residents lead healthier, more active, and fulfilling lives by simplifying participation in sports, entertainment, and social activities with a couple of taps on your phone. 


We’re a homegrown Saudi gaming platform hub hosting Esports tournaments for the biggest titles on every device. Kafu Games is an immersive online gaming experience for all Esports fans out there. Doesn’t matter if you’re a new gamer, casual player, an amateur pro or a registered professional, if you’re passionate about playing and competing in the hottest tournaments, Kafu Games has what you need.

Our team is made up of gamers, nerds, techies, and dreamers, who love what we do and are dedicated to bringing you the best in competitive gaming. Whether it’s local, GCC, MENA or even global, we’ve got tournaments for everyone.

You can be a popular Esports company, an organizer looking for premium solutions and support, or players looking to compete in your favorite game and a chance to win prizes, Kafu Games is your perfect solution.