SAWA Technologies and TRIAX announce partnership

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TRIAX to provide SAWA Technologies with Headend Solutions including Coax and IP

Dubai, United Arab Emirate: SAWA Technologies, a subsidiary of SAWA Group of Companies, announced today a strategic partnership with TRIAX, a global supplier of reliable, innovative products and solutions for the reception and distribution of video, audio and data signals. 

As part of the agreement, TRIAX will be providing SAWA Technologies with headend solutions and channels distribution systems including Coax and IP. TRIAX’s products and solutions are used in homes, businesses and operator networks by broadcasters, satellite, cable and telecom operators.

“Our partnership with TRIAX is in line with our overall strategy to continue expanding the range of products and services we can offer to all our customers and hospitality partners regionwide”, said Suheil Zurub, Managing Director of SAWA Technologies.

TRIAX’s reliable and innovative headend and distribution solutions are an integral part of seamless hospitality solutions. They are easy to install, manage and can help significantly improve the guest experience while maximizing revenues. 

“The partnership with SAWA Technologies will secure one of a kind pre-configured Triax Head-end solution with SAWA TV packages to the hospitality market”, said Henrik Lindskou-Mouritsen, Regional Director – Middle East, India & Africa

SAWA Technologies manages the commercial rights for SAWA Group of Companies in over 700 hotels, hospitals, Restaurants, Cafes, MUDs, CAMPs, offshore sites, public viewing venues and airports across MENA and Europe.

Furthermore, SAWA Technologies provides TV Technology solutions to the Hospitality industry including IPTV/OTT systems, DVB Systems, receivers, transcoders, modulators as well as IT related solutions such as housekeeping management, high speed internet access and facilities management. 

About TRIAX:

TRIAX is a global supplier of reliable, innovative products and solutions for the reception and distribution of video, audio and data signals. The TRIAX products are used in homes, businesses and operator networks by broadcasters, satellite, cable and telecom operators.

The TRIAX solutions combine hardware and software expertise to deliver value to hospitality and related markets, through a partner network of system integrators, large installers and operators. 

TRIAX’s headquarters, production and R&D base is in Denmark. With 9 international sales subsidiaries the company operates in more than 60 distributor countries. In 2021 TRIAX merged with IKUSI Multimedia to form a combined company of 300 employees jointly owned by Polaris Private Equity and Velatia Group.  

About SAWA Group of Companies:

SAWA Group of companies include, SAWA Rights Management, SAWA Media and SAWA Technologies.