Seera Group Appointed as Exclusive Ticket Reseller for Manchester United in Saudi Arabia

  • Seera Group holds exclusive rights in Saudi Arabia to resell Manchester United tickets
  • Appointment supports the goals of promoting economic diversification and boost the leisure and travel sector

Riyadh, KSA: Seera Group, the region’s leading travel and tourism services company, has been appointed as the exclusive ticket reseller for Manchester United support travel services in Saudi Arabia.

The agreement with Seera Group, the parent company of Sportsbreaks, Manchester United’s Official Supporter Travel Services Provider, will serve as the window for passionate football fans in Saudi Arabia to effortlessly purchase tickets for the most prestigious football matches and follow Manchester United, which has legions of fans in the region.

Seera Group’s appointment builds on the huge popularity of football in Saudi Arabia and the increasing importance placed by the Kingdom to promote sports, leisure and entertainment to support economic diversification and enhance the quality of life.

Manchester United matches will become easy to access for fans and followers in the Kingdom through the trusted and authorised ticketing services by Seera Group, paired with travel arrangements and packages to complete the offering. Manchester United fans and football lovers at large in KSA will be able to attend the matches through the smart and seamless travel booking solutions offered by Seera Group’s flagship omnichannel consumer travel brand Almosafer and corporate and government clients will get access to the offering through Seera’s Business Travel brand elaa.

Majed Alnefaie, Acting CEO of Seera Group, said: “Football is passionately followed by the young and old in Saudi Arabia just as the game is extremely popular across the region. As Seera Group, we have always been closely connected to the sport through club sponsorships, World Cup travel arrangements, as well as our support for the sports youth development in the Kingdom. Manchester United is one of the favourite teams of many, a connection that spans generations. Through our appointment as an exclusive reseller of Manchester United supporter travel services, we are bringing an industry-first to the Kingdom, whereby football fans can effortlessly access tickets for upcoming games, and also follow their favourite teams through the seamless travel solutions we offer.”

Collette Roche, Chief Operating Officer, Manchester United said: “By working with the Seera Group we will be able to give our fans in Saudi Arabia the chance to visit Old Trafford and see Manchester United play. Not only will that offer an unforgettable experience but will also provide a simple and seamless travel service for football fans in the Kingdom.”

As MENA’s largest homegrown travel company, Seera manages cutting-edge consumer online travel platforms on the web, mobile web and app, as well as retail travel agencies across the Kingdom. Seera is also the largest corporate and government travel services provider in Saudi Arabia.


About Seera:

Seera is the leading provider of diverse travel services in the Middle East and North Africa region. With its balanced portfolio of brands across five verticals, Seera is regarded as the most knowledgeable and accomplished travel service provider. The Group is a significant contributor to the growth of the domestic, inbound, and outbound tourism economies of the Kingdom of Saudi Arabia and a best-in-class business partner in unlocking the opportunities in the region. Providing technology-powered travel services for consumers, businesses, government partners and pilgrims, Seera offers the opportunity to travel in the Kingdom, across the region, and beyond, like never before. Seera’s strategic business units as below:

  • Elaa, Seera’s travel management company, leading in the Corporate and Government sector in KSA
  • Mawasim, Seera’s wholesale tour operator for Hajj & Umrah
  • Almosafer, the flagship brand of Seera’s consumer travel business unit
  • tajawal, a leading online travel agency in the UAE
  • Lumi, Seera‘s car rental and leasing brand
  • Discover Saudi, Seera’s integrated destination management company