75th anniversary memento for outstanding performance

Techmart’s Neil Sharma receiving accolade from Heston Saldanha, Sennheiser Middle East. 

Dubai:  Techmart Middle East has received Sennheiser’s 75th  year anniversary award for their successful long standing partnership in the region. Established in 1945, Sennheiser celebrated its 75th year anniversary in 2020 and as a signature of appreciation, awarded its partners to recognize their efforts and support to the organization.

Heston Saldanha, Regional Sales Manager, Consumer Business in the Middle East, Africa and CIS said, “We are pleased to acknowledge Techmart’s steadfast support over the years with this token of our appreciation. In 2019, Sennheiser’s UAE operation was recognised for its remarkable growth among Sennheiser subsidiaries across the world and in 2020 Sennheiser Middle East leveraged that progress as well as the strong relationship with Techmart to steer business in challenging conditions.  Techmart’s dedication, agile response to the challenges faced and unwavering commitment to Sennheiser brought us the best possible results.”

Neil Sharma, President, Techmart, said “We are deeply honoured to receive this acknowledgement from one of our strategic global partners, and thankful to Sennheiser for their confidence in our partnership.  It was the strength of this relationship, that ensured an immutable foundation to not only weather though the challenges brought on due to the pandemic but even saw the successful launch of Sennheiser’s award winning products. “

“Sennheiser’s award winning MOMENTUM True wireless 2 earbuds, launched in 2020, offered a superior product that coupled with targeted market roll out, resulted in carving out a well-defined and unique market segment that enabled another success for our partnership”

Techmart’s pervasive distribution reach across the country encompasses a multitude of retailers from large format Electronic retailers, Hyper-Markets, Operator as well as small independent retail outlets, collectively servicing 1200+ points of sale in UAE.

In rapid response to the challenges faced due to the pandemic, Techmart re-focussed and refreshed its online business model, when their mainstay retail outlets were restricted and facing reduced foot fall. Success here involved mobilising their supply chain and upskilling team members’ merchandising skills and product knowledge. Though this was demanding in terms of time and resources, the team’s enriched skill sets had a direct impact on results and brought in steady dividends for Techmart & Sennheiser as the retail segment regained form in the last quarter.

“Going ahead we believe the UAE retail business will strengthen this year with ‘Expo 2020’ as it’s pinnacle event. Our strategic intent is to continue to invest and grow with our brand partners such as Sennheiser in the years to come. We foresee the years ahead to bring robust growth and development across the region.” Neil added.


Shaping the future of audio and creating unique sound experiences for customers – this aim unites Sennheiser employees and partners worldwide. The independent family company, which is managed in the third generation by Dr. Andreas Sennheiser and Daniel Sennheiser, is today one of the world’s leading manufacturers of headphones, loudspeakers, microphones and wireless transmission systems. In 2019, the Sennheiser Group generated turnover totaling €756.7 million. 


Techmart is a Consumer Electronics focused Value-Added Distributor since 2002 with regional footprint across UAE, KSA, Oman, Bahrain, Qatar, & Kuwait through localized subsidiaries and a team force of 250+. Techmart represents global leading brands across various product segments focusing on primarily on Mobility, IT, Audio & Gaming eco-systems. Collectively, Techmart  services 4000+ points of sales across a multitude of channel segments: Online, Retail, Telecom Operator, Hypermarkets, Corporate VAR, independent retailers and many more