Serta participates in Dubai Summer Surprises 2021


Flat 40 percent off on all Serta products as well as raffle draw

Dubai, UAE: The much-anticipated Dubai Summer Surprises (DSS) 2021 will kick-off on July 1st and last well into the summer, ending on September 4th.  Shoppers will finally get to indulge in a well desrved post-pandemic shopping spree, a long due extravaganza since the #StayHome situation prevailed. Participating in this DSS, Serta is offering a flat 40 percent discount storewide, as well as a raffle draw where 9 lucky winners will receive an iPhone 12 (128 GB).

The maker of the world’s best mattress, Serta is offering these summer savings on all products, including sleep accessories such as pillows, mattress toppers and more. The DSS offers will allow shoppers to invest in a product that promises a healthy and amazing sleep experience. This is the best time to purchase premium mattresses at an affordable price and allow your body and soul to rest in the lap of comfortable luxury.

The DSS sale will also be available at Serta’s flag ship store in the Dubai Mall. Shoppers are encouraged to shop there, as the Dubal Mall treasure trove has unique items unavailable elsewhere.

Serta’s wide range of products is designed with the utmost attention to detail, offering not just a product but a solution to achieve a sleep experience that is sound and healthy. Comfort and support are key when sleeping on a mattress and, while you cannot put a price on that or your health, now is a pretty good time to invest in your wellbeing without burning a hole in your pockets.

The 40% discount offer and raffle draw will also be featured in the Serta stores in Abu Dhabi as part of the Retail Abu Dhabi Sale from 17th June – 31st August and Sharjah as part of the Sharjah Summer Sale from 8th July – 26th August.

Visit the Serta showrooms and find a Serta bed to match your specific requirements. For more information please call +971 4 8853929 or email

About Dubai Furniture Manufacturing Company LLC (DFMC):

Dubai Furniture Manufacturing Company LLC (DFMC) is a multinational company with its corporate office in Dubai, UAE and sister concern companies in the other regions namely Kuwait, Qatar, Bahrain & Oman. DFMC has recently ventured into India and also set up a full-fledged manufacturing facility near Pune, India. 

Established in 1993, DFMC was set up to manufacture and market “King Koil” branded products under license from King Koil, USA.  Over the years, DFMC has used its marketing acumen and hi-tech manufacturing facilities to establish itself as the leader in the mattress industry in the Middle East.  Later, DFMC acquired the license to manufacture and market “Serta” branded products from Serta Inc., USA, and the world’s largest mattress brand.  Serta and King Koil branded products are manufactured in a state-of-the-art production facility in Dubai.