Serta unveils huge deal for DSF


40% off on all Serta mattresses & sleep accessories

Dubai, UAE (December 16, 2020): Serta, maker of the world’s best mattress, announces an unbeatable discount for this year’s edition of Dubai Shopping Festival (DSF), Flat 40% Discount on all sleep products and accessories.

Shoppers can head to Serta showrooms in Dubai, and Abu Dhabi as well, during the Dubai Shopping Festival starting from 17 December 2020 until 30 January 2021, to avail premium mattresses with adjustable base and other sleep products, at unbeatable discounts.

Customers can also visit Serta’s flagship store in Dubai Mall to avail discount on exclusive mattress grades like Aristocrat, Lumbar Support 1000, Stellar Hybrid, Cool Breeze, Recharge & many more. This discount is also available on exclusive premium bedding accessories such as mattress toppers and protectors, duvets, and pillows.

Serta sleep systems offer enough quality sleep so that your mind and body can relax so that you feel refreshed and rejuvenated when you wake up in the morning. Additionally, all Serta products, be it in-store or pre-ordered products are thoroughly sanitized for customer’s safety and wellbeing.

Shoppers can select products from a wide range of premium Collections including iSeries Collection, Perfect Relief Collection, Eco Response Collection, Perfect Sleeper Collection, Sertapedic Collection, Royal Collection, and Special Mattress Collection, at reduced prices only to be availed during the DSF.

This discount is valid on the purchase of sleepaccessories such as pillows, mattress toppers, mattress protectors, Bed Linen, bed base, headboards, and duvets in addition to mattresses and adjustable base.

Visit Serta showrooms and find a sleep solution that meets your needs. For more information please call +971 4 8853929 or email

About Dubai Furniture Manufacturing Company LLC (DFMC):

Dubai Furniture Manufacturing Company LLC (DFMC) is a multinational company with its corporate office in Dubai, UAE and sister concern companies in the other regions namely Kuwait, Qatar, Bahrain & Oman. DFMC has recently ventured into India and also set up a full-fledged manufacturing facility near Pune, India. 

Established in 1993, DFMC was set up to manufacture and market “King Koil” branded products under license from King Koil, USA.  Over the years, DFMC has used its marketing acumen and hi-tech manufacturing facilities to establish itself as the leader in the mattress industry in the Middle East.  Later, DFMC acquired the license to manufacture and market “Serta” branded products from Serta Inc., USA, and the world’s largest mattress brand.  Serta and King Koil branded products are manufactured in a state-of-the-art production facility in Dubai.