ServeU to source Human Resources and staffing services for the United Kingdom’s pavilion at Expo 2020 Dubai


ServeU, a subsidiary company of Union Properties, has been awarded the Human Resources (HR) and staffing services contract for the United Kingdom’s pavilion at Expo 2020 Dubai. The UK Department has been awarded the contract for the Pavilion for International Trade.

As part of the collaboration, ServeU, along with its subcontracting partners Talents UAE, Big Fish, and Beyond limits, will be responsible for providing overall HR and staffing services, including Pavilion and guide management, cleaning, security, administration, and logistics.

Services will be provided to the UK’s Department for International Trade and supporting government departments who will be participating in the showpiece event starting this October. 

Gary Reader, General Manager, ServeU, said: “This opportunity to be part of the UK Pavilion for Dubai Expo 2020 is a pivotal achievement for ServeU. The HR and staffing services contract is of significant importance, particularly given hospitality is the essence of any World Expo. We look forward to drawing on our integrated Facilities Management experience, gathered over the last three decades, to deliver premium quality services for guests and visitors to the Pavilion.” 

The stunning UK Pavilion, designed by brand experience specialists Avantgarde with British artist and designer Es Devlin, inspired by Prof Stephen Hawking’s ‘Breakthrough Message’. A must-see highlight of the Expo 2020 Dubai campus occupies a prime location in the Opportunity District, near the central Al Wasl Dome and Plaza. 

Laura Faulkner OBE, UK Commissioner-General, said: “We are pleased to be working with ServeU to provide a world-class experience for visitors to the UK Pavilion as we show the best of the UK to the world in one place.”

Expo 2020 Dubai is projected to attract millions of visits over a period of six months, with 70 percent of visitors expected to come from outside the UAE. 

About UK at Expo 2020 Dubai:

The UK is participating in Expo 2020 Dubai, taking place from 1 October 2021 to 31 March 2022. More than 190 nations are taking part with 70% of the visitors expected from around the world. The overarching theme for Expo 2020 Dubai is ‘Connecting Minds, Creating the Future. Under the theme ‘Innovating for a Shared Future,’ the UK’s participation will boost the country’s global reputation, drive future partnerships and provide long-term economic benefit.

The UK’s participation in Expo 2020 Dubai follows award-winning Pavilions at World Expos in Shanghai in 2010, Milan in 2015, and Astana in 2017. It will be led by the Department for International Trade (DIT), with support from the Department for Business, Energy & Industrial Strategy, the Department for Culture, Media & Sport, the Department for Environment, Food & Rural Affairs, the Department for Transport, the Foreign, Commonwealth & Development Office and the Devolved Administrations. The UK’s presence will consist of a self-build country Pavilion, based in the ‘Opportunity’ district and an accompanying business, cultural, tourism, and education events program.