World Heritage Day, celebrated on April 18, is a global reminder of the importance of protecting cultural heritage sites, community traditions, and landmarks for future generations.
Only a few places in the world bring 200,000 years of human history to life quite like AlUla. The oasis city in northwest Arabia offers a landscape filled with magnificent ancient monuments – it’s a living museum that reveals how our past can inspire a vibrant future.
Here’s how you can celebrate World Heritage Day and experience the connection between history and modern life in this extraordinary destination:
1. Uncover the Grandeur of Hegra, Saudi Arabia’s First UNESCO World Heritage Site
Explore Hegra, Saudi Arabia’s first UNESCO World Heritage Site, where monumental Nabataean tombs carved into sandstone cliffs stand as a testament to a remarkable ancient civilisation. Explore sacred spaces and study captivating tales that reveal the legacy of the Nabataeans beyond the monumental Tomb of Lihyan Son of Kuza. Each site invites thoughtful reflection on an ancient civilisation that thrived in deserts of northwest Arabia.
- Link to book this experience: Hegra Tour
2. Unravel the Mysteries of Dadan & the “Open-Air Library” of Jabal Ikmah
Uncover the majesty of AlUla’s ancient capitals at Dadan and Jabal Ikmah. Wander the ruins of the Dadanite and Lihyanite civilisations, where lion sculptures still watch over the legacy of kings. At the Dadan Exhibition, the legacy of these mighty rulers is further unveiled through a curated collection of unearthed treasures. Explore Jabal Ikmah, an open-air library where hundreds of inscriptions are etched into the rock. These hallowed carvings serve as a silent story, offering a rare glimpse into the languages and daily lives of those who shaped AlUla’s heritage.
- Link to book this experience: Dadan & Jabal Ikmah Tour
3. Journey Along the Incense Road in AlUla Old Town
Explore ancient living history while wandering the streets of AlUla Old Town where live performances and hands-on experiences bring history to life. Discover the stories of traders and travellers through immersive storytelling, admire the preserved mud-brick architecture and experience the vibrant energy of a historic trading hub regenerated for today.
- Link to book this experience: Incense Road
4. Stargaze at Gharameel
Have an unmatched glimpse into AlUla’s cosmic heritage where the Milky Way reveals its endless wonder, shining clear from any modern light. Held within the timeless embrace of Gharameel’s sculpted stones, this cherished place offers a pure view of the night sky our ancestors knew, holding the many stories of its people.
- Link to book this experience: Stargazing in Gharameel
5. Sharaan Platinum Safari
Trace the footsteps of those who came before as you wander through enduring rock formations. Gathering over lunch to hear the renowned lore of the land. Let the canyon’s magnificence stir your senses, from the perfume of the local flora to the inscriptions left by those who walked these paths 200,000 years ago.
- Link to book this experience: Sharaan Platinum Safari
6. Wander the Heritage Trails
Step into AlUla’s ancestral landscapes, where every path reveals a living archive of the past. Wander the Heritage Oasis Trail beneath ancient palms or ascend Al-Harra for volcanic plateaus over a kingdom of stone. Discover the secluded sands of the Hidden Valley and the untouched wilderness of Sharaan. Together, these trails form a sacred connection to the past, a journey through a landscape where every valley tells the lore of the ancients.
- Link to book the Oasis Heritage Trail: Oasis Heritage Trail
- Link to book the Al Harra Hike: Al Harra Hike
- Link to book the Hidden Valley experience: Hidden Valley Hike
- Link to book the Sharaan experience: Sharaan Nature Reserve
7. Savour AlUla’s Culinary Heritage
Experience AlUla’s living heritage through delicious local cuisine. Indulge your inner foodie at Joontos in Dar Tantora The House Hotel in Old Town, where traditional meals such as Mandi and Margoog are prepared using time-honoured recipes and fresh, locally sourced ingredients. Each plate served with care and attention offers diners a unique taste of life in AlUla.
On World Heritage Day, AlUla’s landscape of incredible culture and history reminds us that our past is not only preserved in monuments and artefacts but is embraced through the people who keep their traditions alive and who cherish their unique stories for generations to discover.










