Sharjah Collection by Mysk appoints The Idea Agency as public relations representative

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The Idea Agency, a Dubai-based fully integrated communications and marketing agency, announced its partnership with Sharjah Collection by Mysk, a group of distinctive boutique hotels and eco-retreats in the emirate of Sharjah managed by Shaza Hotels.

The Idea Agency has been appointed to manage public relations and communications of the croup’s properties in Sharjah that include Mysk Kingfisher Retreat, Mysk Al Badayer Retreat, and Mysk Al Faya Retreat.

Sharjah Collection by Mysk, is a group of distinctive boutique hotels and eco-retreats managed by Shaza Hotels, the leading hotel management company dedicated to offering true Arabian hospitality inspired by the traditions and culture of various countries along the Silk Route.

The hotels reveal the essence of the Emirate through the balance of luxurious accommodation, heritage, Arabian culture and hospitality, adventure and intimate encounters with the natural landscape.

The retreats are hallmarks of Sharjah’s identity each with its own distinctive allure and illustrious experience that will leave the guest breathless, nostalgic, enchanted and bringing back cultural riches.

The Idea Agency is located in the buzzing heart of Dubai, in the Reef Tower, Jumeirah Lakes Towers, Office 1202.

About Shaza Hotels:

Shaza is the leading hotel management company dedicated to offering true Arabian hospitality inspired by the traditions and culture of various countries along the Silk Route and reflected by the supremely elegant Middle Eastern style décor and serene ambiance that is appreciated by the most discerning travellers.

With four hotels already operational in the Middle East – Shaza Makkah in the Holy city, the multiple award-winning Shaza Al Madina, the newly opened Shaza Riyadh and the flagship hotel under the “Mysk by Shaza” brand Mysk Al Mouj in Muscat – the brand is expanding rapidly with the opening this year of the Sharjah Collection, followed by Shaza Doha, Shaza Salalah and Mysk The Palm in Dubai. Shaza is a member of Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands.

About Global Hotel Alliance:

Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands, brings together 35 brands with 550 hotels in 76 countries. GHA uses a shared technology platform to drive incremental revenues and create cost savings for its member brands.  GHA’s award-winning loyalty programme, DISCOVERY, provides over 15 million members exclusive opportunities to immerse themselves in local culture wherever they travel.

About DISCOVERY Loyalty:

A memorable trip demands more than a comfortable stay. DISCOVERY, an award-winning global loyalty programme, provides 15 million members recognition and perks across over 550 hotels, resorts and palaces in 78 countries. Elite members have the opportunity to immerse themselves in local culture through Local Experiences, distinctive activities that capture an authentic taste of each destination.