Sharjah Media Services to Partner with UAE-Based Esports Company Calyx to Organise Tournaments

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  • Shams Media Services is the commercial arm of Sharjah Media City (Shams), tasked with delivering media products and services for Shams.
  • A subsidiary of Hockwood Games, Calyx has broadcast and executed more than 100 Esports events across multiple gaming titles.
His Excellency Dr Khalid Omar Al Midfa, Chairman of Sharjah Media City (Shams) and Managing Director of Sharjah Media Services

Sharjah: Shams Media Services – the commercial arm of Sharjah Media City (Shams) – is partnering with UAE-based Esports organiser and production company Calyx to bring local gaming communities together by organising Esports tournaments. 

Calyx has planned a multi-tournament cycle set to take place over the next six months in an effort to develop the local gaming community and cater to the ever-growing Esports audience in the UAE and the region.

For its part, Shams Media Services – the entity responsible for delivering an array of media products and services for Shams and building a network strategic partnerships – will provide partners at Calyx with the logistical and regulatory support needed to hold the tournaments and develop the local and regional gaming and Esports industry. 

His Excellency Dr Khalid Omar Al Midfa, Chairman of Sharjah Media City (Shams) and Managing Director of Sharjah Media Services, said: “Shams was launched with the ambitious objective of not only developing the media and creative industries in Sharjah, but also to transform and position the emirate as a global centre for innovation. Gaming has solidified its place at the heart of creative industries; we are excited to play a part in its national and regional expansion and to see the UAE become a hub for gaming and Esports in the Middle East and North Africa.”

Meanwhile, Fagr Kassim Ali, Director of Shams Media Services, noted: “As part of our mandate to deliver winning media products and services for Sharjah Media City and its members, we are involved in an array of creative sectors and Esports is a promising industry with tremendous potential. We are always on the lookout for opportunities to build strong partnerships that can help grow the creative and media industries in Sharjah, and with that in mind, we are delighted to be joining hands with local companies like Calyx and Hockwood Games to bring local gaming communities together in Esports tournaments.”

Calyx has been committed to building the presence of Esports in the Middle East and North Africa (MENA), and has made great progress in the past two years in their plan to build an international Esports platform for the region. 

“The MENA region has shown incredible potential, with a revenue share accounting for a significant percentage of the global Esports market cap,” said Yahya Habib, Co-Founder and Global Head of Business Strategy and Operations at Calyx. “The advent of multiple brands and local partners now recognising the importance of Esports as a medium for tapping into previously hard-to-reach demographics has significantly improved prospects for all involved”.

A subsidiary of Hockwood Games, Calyx has set expansive development strategies for the gaming industry, selecting the UAE set as their staging ground. From conceptualisation to execution, Calyx has broadcast and executed more than 100 Esports events across multiple gaming titles.

Hockwood Games Chairman Ishan Saksena said: “Going forward, the drive to bring across more local Esports tournaments and media opportunities in the country is an important step in the development of Esports solutions in the region, and our partnership with Shams is one of many such plans for the future.”

As the commercial arm of Sharjah Media City (Shams), Shams Media Services handles all aspects around film production, gaming, public relations, marketing, and social media influencing. It has built numerous partnerships that have resulted in the filming of Shams’ first movie, the launch of Connected Circles Middle East, the release of the Omnes Influencers platform, and numerous other projects.

About Sharjah Media City (Shams):

Sharjah Media City (Shams) was established in January 2017 by decree from His Highness Sheikh Dr Sultan bin Muhammad Al Qasimi, UAE Supreme Council Member, Ruler of Sharjah, as a free zone within the Emirate of Sharjah with its own integrated infrastructure. Shams provides an attractive investment environment for major companies, small and medium enterprises, and startups in the emirate, offering a host of services and facilities that allow entrepreneurs to expand and develop their business. It also provides support for human resources in the media and creative industries.

Shams offers several options for launching a business, starting from AED11,500. Benefits include 100% ownership for foreign investors, integrated business development solutions, a wide range of commercial activities, and total flexibility in switching commercial activity.

About Shams Media Services:

Shams Media Services LLC was founded on June 17, 2020, as the commercial arm of Sharjah Media City (Shams), the pioneering free zone launched in Sharjah in January 2017 by Emiri Decree to be a catalyst for creative businesses to grow and thrive. Shams Media Services is responsible for delivering an array of winning media products and services for Shams, including all aspects around film production, gaming, public relations, marketing, and social media influencing. As part of its critical role, Shams Media Services forges strategic partnerships with leading local and regional media organisations for the development of key activities and resources. These partnerships have resulted in the filming of Shams’ first movie, the launch of Connected Circles Middle East, the release of the Omnes Influencers platform, and numerous other projects. 

At the company’s helm are H.E Dr. Khalid Omar Al Midfa-Managing Director of Sharjah Media Services and Fagr Kassim Ali-Director of Shams Media Services – two dedicated and passionate media professionals who are leading Shams’ ambition to be a world-class media hub for innovative facilities and services.

About Calyx:

Calyx is an esports organizer and production company based in UAE committed to building the presence of esports in MENA

Operating since 2018, Calyx has been involved in

organization, broadcast, strategizing and consultation of esports tournament across all genres of games.

From conceptualization to execution, Calyx has

broadcasted and executed over 100+ esports events across multiple gaming titles.

About Hockwood games:

Hockwood Games, is full fledged esport organization, we work together to bring immersive gaming events through high

quality production and catered experiences that drive brand affinity between clients and spectators all are under one roof.

With a focus on live production, post production, broadcast, consultations, production staffing and creative development, we manage and create media content with unrivaled enthusiasm and quality in the esports marketplace in the

region.

From consultations on technical facilities and original content generation formats, to the unmatched execution of large scale productions in live entertainment and esports.