Abu Dhabi, October, 2026: Sheikh Shakhbout Medical City SSMC, a flagship hospital in the UAE for serious and complex care and a subsidiary of PureHealth, the largest healthcare group in the Middle East, has signed a Memorandum of Understanding (MoU) with the National Media Authority (NMA) to strengthen public health education and expand access to trusted medical expertise across the UAE.
Signed during the Abu Dhabi Future Health Summit 2026, the MoU will combine SSMC’s expertise in complex and specialised care with NMA’s national media reach to support a more informed and prevention-focused approach to health.
The partnership will support joint health education and public awareness campaigns, with opportunities to share medical expertise through national media channels and outreach activities. It will also raise awareness of SSMC’s specialised healthcare services and advanced clinical capabilities.
Dr. Marwan Al Kaabi, Chief Executive Officer at SSMC, said: “At SSMC, we believe better health begins with giving people the knowledge and confidence to make informed decisions about their wellbeing. Through our partnership with the National Media Authority, as the only Academic JCI Accredited hospital in the UAE, we aim to bring trusted medical expertise to more people across the UAE, through national health awareness campaigns and media platforms.” Dr. Al Kaabi added, “By encouraging prevention, early intervention and greater health awareness, we aim to drive patient education to encourage individuals and families to take a more proactive approach to their health.”
H.E. Ibrahim Abdul Latif Al Mosa, Executive Director of the Support Services Sector at NMA, said: “This partnership with Sheikh Shakhbout Medical City highlights the important role of collaboration between the national media and healthcare sectors in raising health awareness and ensuring that reliable medical information reaches communities across the UAE. At the National Media Authority, we are committed to using our media platforms to support health education initiatives and share credible, expert-led content that promotes prevention and empowers people to make informed decisions about their health and wellbeing.”
The partnership will support a more connected approach to public health communication, helping ensure that reliable medical information reaches wider audiences and contributes to a stronger culture of prevention and wellbeing across the UAE.
About Sheikh Shakhbout Medical City SSMC:
Sheikh Shakhbout Medical City is one of the largest tertiary hospitals in the UAE offering the highest standards of medical expertise for the treatment of serious and complex conditions. Established in 2019, SSMC has 607 patient beds, 18 operating theatres, including a hybrid operating room and a 30-bed neonatal intensive care unit. Supported by the latest diagnostic and treatment modalities available, SSMC offers care in 74 specialties and subspecialties, bringing advanced and trusted quality care closer to the UAE and the wider region.
About PureHealth:
PureHealth is the largest healthcare in the Middle East with an ecosystem that challenges lifespans and reimagines health spans. With 100+ hospitals, 300+ clinics, multiple diagnostic centres, health insurance solutions, pharmacies, health tech, procurement, investments and more, its groundbreaking innovations are at the forefront of healthcare as the company is on a mission to unlock time for humankind. By advancing the Science of Longevity, PureHealth is introducing the healthcare of the future from the United Arab Emirates to the rest of the world.
PureHealth’s network comprises:
SEHA – One of the largest healthcare networks of hospitals and clinics in the UAE SEHA CLINICS – Delivering comprehensive community-based healthcare services Daman (The National Insurance Company) – The UAE’s leading health insurer The Medical Office – Overseeing Sheikh Khalifa Hospitals and healthcare facilities established under the initiatives of H.H. The President of the UAE Rafed – The UAE’s largest healthcare Group Purchasing Organisation PureLab – Managing and operating the largest network of laboratories in the region One Health – A network that provides end-to-end medical solutions to a base of over 300 healthcare service providers The Life Corner – Abu Dhabi’s first holistic pharmacy, serving the health and wellness establishment Ardent Health Services – The fourth largest privately held acute care hospital operator in the US Circle Health Group – The largest independent operators of hospitals in the UK Hellenic Healthcare Group (HHG) – the largest private healthcare provider in Greece and Cyprus PureCS – A leading cloud and technology services provider, specialising in IT management and consulting solutions, cybersecurity, cloud services and AI information systems Sheikh Shakhbout Medical City (SSMC) – The UAE’s largest healthcare complex, delivering integrated complex care
