Visitors to the Dubai Hotel Show were given an in-depth opportunity to discover – and drink Bluewater’s ‘zero-kilometer-water’, where bottled water is generated and bottled at point of use rather than being transported vast distances by pollution-generating ships and trucks.
LONDON, UK – Bluewater, a world-leading Swedish water purification and beverage company, has launched a smart bottling system in the UAE to help hotels supply guests with freshly generated bottled water using sustainable vessels. The Swedish-based company and its UAE distributor partner NIA unveiled their unique planet-friendly bottling and distribution SmartBottling™ecosystem, which can help hospitality businesses serve guests with fresh-tasting and healthy bottled water without using single-use plastic bottles.
“Our latest innovation is about helping the hospitality industry to go plastic-free with an efficient, eco-friendly, and cutting-edge alternative to single-use plastic bottles,” said Bluewater founder and CEO Bengt Rittri, a Swedish environmental entrepreneur. Speaking at the recent Dubai Hotel Show, Mr. Rittri noted that hotels have traditionally been significant users of single-use plastic bottles, with research indicating a 200-room four-star hotel can typically use up to 20,000 single-use plastic bottles a month.
The BluewaterSmartBottling™ ecosystem is a state-of-the-art purification and micro-bottling plant that efficiently fills, labels, caps, seals, and washes bottles after use. The system launched in Dubai is fully automated, compact, and easy to install and maintain. The water delivered is first purified using Bluewater’s award-winning filtration systems that remove all impurities. The purified and mineralized water is bottled and produced in stylish re-useable glass bottles for enhanced guest satisfaction. The water is enhanced with a careful blend of minerals developed by Bluewater’s in-house senior research scientist to provide drinking water in restaurants, bars, conferencing and meeting facilities, gyms, and poolside.
“Judging by the feedback we received from visitors, sustainability is a key trend across the hospitality industry that will drive major investments in the coming years,” said Mr.Rittri. “Bluewater is perfectly poised with its extensive line-up of sustainability-focused water purification and beverage products and solutions – all tailored to meet the evolving demands of the modern hotel industry – to help individual hotels and chains adopt more sustainable approaches in all their activities.
US information services provider Lodging Econometrics has forecast that the region will see 123 new hotel openings with 30,113 rooms this year, with a further 116 hotels and 29,085 rooms opening next year. Saudi Arabia, the UAE, and Egypt are the primary investor choices.
Bluewater has set its sights on being the world’s most planet-friendly beverage company by innovating disruptive water purification technologies for home, work and play. Providing health-enhancing hydration solutions generated and distributed at the point of use, combined with reusable stainless steel and glass bottles, allows Bluewater to break the stranglehold of single-use plastic bottles and their unnecessary, polluting transportation. Bluewater’s events division today works with some of the world’s most premium sports and music events. Bluewater has been honored with two Fast Company World Changing Ideas Awards, a K&B Kitchen Innovation of the Year Award, and has been recognized for its sustainability efforts by numerous other publications.