Snapchat Launches New Feature to Help Friends Remember and Celebrate Birthdays

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Dubai, UAE: Today, Snap launched the Birthdays Mini, a new Snap Mini inside of Snapchat, to make it fun and easy to remember and celebrate your Snapchat friends’ birthdays, all in one place.

The Birthdays Mini pulls together a list of all your friends who have allowed their birthday to be seen on Snapchat (Snapchatters can allow their birthday to be seen through Settings > Birthday. We do not display your friends’ birth year or age, nor do we display yours — your birth year and age are only visible to you). See a list of upcoming and recent birthdays, as well as birthdays organized by Zodiac Sign.

You can wish your friends a happy birthday with unique stickers or send special birthday snaps with Lenses to commemorate their big day. You can even countdown your own birthday. Friends can swipe to unlock the Lens and enter the Mini to check it out for themselves.

The Birthdays Mini is the first Snap Mini to introduce this Lens sharing feature. Lens sharing allows Minis to unlock themed Lenses that Snapchatters can send as Snaps or post as Stories. Friends can swipe up to reply and/or join the Mini when they see the post or story.

This is also the first time Snapchat has offered a feature to track all your friends’ birthdays, all in one place! Birthdays have always been a cause for special celebration in Snapchat. But historically, the primary way to see your friends’ birthdays has been the day of, through a subtle emoji on the Friends feed. The Birthdays Mini makes it easier to see all of our friends’ birthdays in one place, to help you remember important upcoming birthdays, and plan for their special day!

Built by Snap, the Birthdays Mini is rolling out globally starting today.  

Introduced in June 2020, Snap Minis offer a novel way to create social experiences on Snapchat. They are easy to use for Snapchatters, and seamlessly share into the Camera to encourage friends to join in. Rather than build two separate apps for Android and iOS, partners can build one Game or Mini that launches instantly with no installation required.

About Snap Inc.:

Snap Inc. is a camera communication company. We believe that reinventing the camera represents our greatest opportunity to improve the way people live and communicate. We contribute to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.