Sony’s participation in the program combined technical training, cinematic storytelling guidance, and hands-on product experiences to support emerging podcast creators across the Arab world.
Sony Middle East and Africa participated in the third edition of the Arab Podcast Program, organised by Dubai Press Club, as a knowledge partner supporting the development of emerging audio and visual content creators across the Arab world.
Held at Dubai Press Club Headquarters, the two-hour workshop, titled “The Art of Visual and Cinematic Direction for Podcasts,” gave participants practical guidance on producing engaging, high-quality podcast content through effective use of digital imaging technology.
The session was led by Ahmed Eid Salem, Training Specialist, Digital Imaging, Sony Middle East and Africa alongside cinematographer Moris Dakar. Ahmed focused on the technical aspects of podcast production, while Moris explored the fundamentals of videography and visual storytelling, demonstrating how framing, lighting, and cinematic direction can elevate podcast content. Participants engaged with the mentors during the session and expressed appreciation for the opportunity to gain hands-on experience.
This marked Sony’s second participation in the program, reflecting the company’s continued commitment to nurturing regional creative talent and contributing to the growth of the Arab content ecosystem. Through this knowledge-sharing initiative, Sony equipped creators with practical skills, professional expertise, and a deeper understanding of how technology can enable more impactful storytelling, aligning with the Arab Podcast Program’s wider mission to empower creators.
Participants had the opportunity to experience a selection of Sony’s imaging and audio products through a dedicated touch-and-try showcase. Featured products included the ZV-E1, FX30, C-80 Condenser Microphone, MDR-M1 Studio Monitor Headphones, and ECM-S1 Streaming Microphone, alongside supporting tripods showcasing’s Sony’s commitment to empowering creators and innovators across the region through education, creative development, and access to technology
Jobin Joejoe, Managing Director, Sony Middle East and Africa, said, “Podcasting across the Arab world continues to evolve, with visual storytelling becoming an increasingly important part of how creators engage their audiences. Our return to the Arab Podcast Program reflected our commitment to supporting this growing creative community with the knowledge, practical guidance and technology needed to strengthen their craft. Through this workshop, we hope to have helped emerging creators explore new ways of bringing their ideas to life and telling stories that resonate.”
Launched by Dubai Press Club, the Arab Podcast Program is designed to support the growth of audio content creation and develop the skills of emerging creators across the Arab world. Through specialised theoretical and practical training delivered in collaboration with regional and international industry experts, the program equips participants with skills spanning podcast ideation, scriptwriting, recording, editing, presentation and marketing, while creating opportunities for young Arab talent to develop and launch their own podcasts.
About Sony Middle East and Africa:
Sony Middle East and Africa FZE is a 100% subsidiary of Sony Corporation and is the regional headquarters for the Middle East and Africa regions. The company is engaged in the business of Sony Consumer Electronics, Mobile Electronics (Car Audio), broadcasting and professional products and Computer Entertainment (PlayStation) products in more than 40 countries in the region.
Apart from stock operations in the Jebel Ali Free Zone Establishment in Dubai, Sony Middle East and Africa leads execution of various logistics, sales, marketing, advertising and customer services activities through its business partners. 353 accredited third-party service centres reinforce Sony’s presence in key markets in the region.
About Sony Corporation:
Sony Corporation is a wholly owned subsidiary of Sony Group Corporation and is responsible for the Entertainment, Technology & Services (ET&S) business. With the mission to “create the future of entertainment through the power of technology together with creators,” we aim to continue to deliver Kando* to people around the world.
*Kando is a Japanese word that roughly translates to the sense of awe and emotion you feel when experiencing something beautiful and amazing for the first time.
