Dubai, United Arab Emirates, August 4, 2026 – Sony Middle East and Africa today announced the WH-1000XM6 Noise Canceling Headphones in a new Olive Gray finish, the latest addition to its award-winning noise cancelling headphone lineup. Joining the latest Sand Pink and Sandstone additions, Olive Gray continues Sony’s collection of premium, nature-inspired finishes inspired by modern natural design.
As consumers increasingly gravitate toward timeless, understated style, Olive Gray reflects Sony’s belief that premium products should be crafted to endure—both visually and functionally. Designed to complement any look, the sophisticated earth tone brings a subtle sense of quiet luxury to the best noise cancelling headphones1.
“The Middle East and African markets represents one of the most diverse and dynamic regions globally, with consumer preferences that reflect this rich variety. We continue to see growing demand for versatility with products designed to perform seamlessly across a broad range of use cases and scenarios. This product was purpose-built to meet that need. Following the successful launch of Smoky Pink a few years ago, we are confident that Olive Gray represents another meaningful addition to this vision, a tone that conveys sophistication in professional settings while remaining effortless for everyday, on-the-go use,” said Mahesh Kodoth, General Manager, Personal Entertainment, Sony Middle East and Africa.
The WH-1000XM6 headphones continue to deliver the best noise cancellation1, premium sound quality, and all-day comfort in a finish designed to outlast trends.
About Sony Middle East and Africa:
Sony Middle East and Africa FZE is a 100% subsidiary of Sony Corporation and is the regional headquarters for the Middle East and Africa regions. The company is engaged in the business of Sony Consumer Electronics, Mobile Electronics (Car Audio), broadcasting and professional products and Computer Entertainment (PlayStation) products in more than 40 countries in the region.
Apart from stock operations in the Jebel Ali Free Zone Establishment in Dubai, Sony Middle East and Africa leads execution of various logistics, sales, marketing, advertising and customer services activities through its business partners. 353 accredited third-party service centres reinforce Sony’s presence in key markets in the region.
About Sony Corporation:
Sony Corporation is a wholly owned subsidiary of Sony Group Corporation and is responsible for the Entertainment, Technology & Services (ET&S) business. With the mission to “create the future of entertainment through the power of technology together with creators,” we aim to continue to deliver Kando* to people around the world.
*Kando is a Japanese word that roughly translates to the sense of awe and emotion you feel when experiencing something beautiful and amazing for the first time.
