Two of the biggest stars come together as face of high-street maven Splash
Kuwait: Splash, the Middle East’s largest high-street fashion retailer today announced international icons Salman Khan and Katrina Kaif as brand ambassadors. The mega stars known for their acting finesse and their on-trend sartorial choices with a massive fan following will be seen representing the brand Splash through a series of brand campaigns across the Middle East.
Synonymous with its philosophy of ‘In Love with Fashion’, Splash is well known for its trendy and fashionable collections with a broad appeal, its innovative events and campaigns while Salman is known for creating everlasting fashion moments and Katrina, as an aspirational youth icon thus making the three individual brands an instant fit.
Salman talking on his association with Splash, said, “I have now been working with Splash in the Middle East for the past three years both in the capacity of a brand ambassador and with my brand Being Human for which Splash is the exclusive retail partner. It has been an exciting & fruitful journey. Each season the brand ups its fashion quotient while still keeping the Arab & Asian consumer at heart which I most relate to. I look forward to this renewed journey and wish we continue to add many more fashionable moments in the life of our valued fans & customers.”
Speaking on her association Katrina, an internationally acclaimed, multi-award winning actress, said, “As a brand to me Splash embodies effortless style & great fashion which is what I associate with personally. I am very happy to represent the brand as an ambassador for the Middle East, a region that has given me and my movies so much love and support. We are in the process of shooting this amazing, high-fashion campaign and I can’t wait for you to see what’s in store this season.”
“Born and bred in the Middle East we at Splash understand the fashion sensibilities of the Arab consumer and to represent this fashion we have brought together mega stars Salman Khan and Katrina Kaif. This is Splash’s second stint with Salman post a 6 month gap in which we received multiple requests from his Arab and Asian fans to bring the association back. Katrina was an obvious choice given her global appeal, her talent and impeccable style. Both together appeal to all generations and it is this love for them that we aim to capitalise on in their very first joint brand endorsement”, said Raza Beig, Director- Landmark Group and CEO- Splash & ICONIC.
Headquartered in Dubai, Splash is Middle East’s largest fashion retailer and part of the Landmark Group, one of the biggest retail conglomerates in the Middle East, India and Africa. Founded in 1993 as a single brand store in Sharjah, Splash has grown to over 200 stores and 50 brand stores across 13 countries.
Scaling new heights, Splash has taken a step forward into the world of fashion by realigning its product offering to meet the ever-changing lifestyle demands of its customer and re-instating their trust in the brand. Showcasing popular collections for men, women and teens, Splash has revamped its existing product portfolio and introduced a uni-brand concept across its stores providing a comfortable and easy shopping environment. Alongside, Splash also houses a gamut of international brands under its portfolio like Lee Cooper, Bossini, ELLE and Being Human among others.
As a brand Splash believes in constantly being a trend-setter in the region and has successfully created some of the biggest and most popular brand properties/events which have now become part of the social calendar of the Region. With constant revamping of the marketing portfolio, newer forms of communication are added and channeled to keep the consumer involved. The Splash Calendar and Splash Fashion Shows are by far the most popular annual and bi-annual events in the brand’s portfolio of events.
Splash has received several significant industry accolades that include being awarded the “Superbrand” status 2013 which is fourth in a row for the brand. Also listed in Forbes Arabia’s “Top 40 Arab Brands” list, Splash has also been awarded first runner at the Grazia Style Awards 2010, as ‘Best place to Spend AED 500’. A winner of several marketing awards of great significance, Splash has recently won the Most Admired Marketing Campaign at the Retail ME Awards 2011 along with the Most Admired Retailer award.
About Landmark Group:
Founded in 1973 in Bahrain, the Landmark Group has successfully grown into one of the largest and most successful retail organizations in the Middle East and India. An international, diversified retail and hospitality conglomerate that encourages entrepreneurship to consistently deliver exceptional value, the Group operates over 2400 outlets encompassing over 30 million square feet across the Middle East, North Africa and the Indian sub-continent.
Landmark Group has a strong workforce of over 55,000 employees and provides a value-driven product range for the family through its retail concepts: Centrepoint, Babyshop, Splash, Shoe Mart, Lifestyle, Iconic, SportsOne, Max, Shoexpress, Home Centre, Home Box, Emax, and LandmarkShops.com. In addition to the brands developed in-house, the Group also holds the franchise rights for some of the world’s leading fashion and footwear brands in the countries where it operates.
The Group has also diversified in the leisure, food, hospitality and healthcare segments with Landmark Leisure, Balance Wellbeing 360, Citymax Hotels, Fitness First and Foodmark, the restaurant division, which operates the Group’s own and franchise food outlets and iCARE Clinics, primary healthcare clinics for the family.