SRM selects NAGRA Conditional Access to secure its premium channels for commercial distribution across the MENA region


The MENA service provider SAWA Rights Management selects NAGRA as part of its plans to expand its commercial distribution capabilities across the whole MENA region through its newly launch satellite channels at 52.5⁰E.

Dubai, United Arab Emirates: Dubai based SAWA Rights Management, a strategic service provider to the MENA broadcast TV industry, has selected NAGRA cloud-based CAS solution to encrypt and secure its premium channels for distribution to commercial properties such as hotels, hospitals, cafés and a wide range of public viewing spaces. 

“We are excited to work with NAGRA to secure our channels and expand our footprint for many of our channel partners. Our channels are now encrypted and protected with NAGRA’s cloud-based CAS,” said SAWA CEO, Ali Ajouz. “Working with NAGRA was an easy decision given its history and expertise in the CAS industry. We are now able to securely expand our territory to cover the full Middle East and North Africa Region”

SAWA’s TV channel distribution business reaches all main IPTV and OTT platforms as well as over 750 commercial properties across the MENA region. In addition, SAWA holds international rights to over 40 TV channels which are currently being licensed to both commercial properties and consumer platforms worldwide.

“As the first hybrid cardless and card-based deployment in the region, our solutions continue to have an impact in helping service providers across the globe meet their content protection needs,” said Thierry Legrand, SVP EMEA. “We take great pride being SAWA’s premium content security provider and look forward to ensuring the continued integrity and growth of their service for years to come.”

About SAWA Rights Management:

SAWA Rights Management FZ LLC (SRM) is a Dubai Media City company and part of the SAWA Group of companies, founded by Group CEO, Ali Ajouz. SRM is a strategic service provider to the Middle East and North Africa (MENA) Television industry, offering a wide range of services to broadcasters, Pay-TV Platforms, Hospitality, IPTV/OTT Networks, Telecom Operators, ISPs and Independent Consultants. SRM represents a wide range of TV Channels and content from regional and international licensors including FOX Networks Group (Disney), Lagardère, France TV, RTL, Channel One Russia, OSN, MBC, Rotana and many more. All in all, SRM represents and licenses over 300 HD, SD and 4K TV channels making SRM the single largest supplier of TV Services to platforms in the MENA region. SRM manages the full relationship between Licensees (clients) and Licensors (TV Channels, Studios and other rights owners).  SAWA Group of companies include, SAWA Rights Management SAWA Media and SAWA Technologies.