Sharjah-based leading beverage manufacturing firm International Beverage & Filling Industries breathes new life into well-loved local fruit drinks brand
Sharjah, UAE: International Beverage & Filling Industries (IBFI), a world-class value-added beverage manufacturing firm and part of Albatha Holding – one of the largest conglomerates in the UAE, has reinforced STAR Juice’ standing as one of the most recognized and well-loved juice brands in the UAE with a brand-new look, packaging and improved taste that brings out real flavor of fruit made from pulp.
STAR Juice was first launched in 1992 and is one of the pioneers of PET bottled juice drinks in the UAE and nearby markets that offers a wide variety of refreshing fruity tastes and flavors.
“The young adults of today have a strong nostalgic association with the STAR Juice brand as they remember it being their favorite drink at school as part of their daily canteen purchase,” Mustafa Saeed, Head of Marketing & Innovations at IBFI said. “As we cater to changing market trends, as well as evolving consumer preferences, we are re-introducing the STAR Juice lineup with a completely new, vibrant and modern look.
“At the same time, we are bringing in extra value to the STAR Juice proposition through its refreshing fruity taste now made with real pulp from the finest quality fruits,” Saeed added. “This is our way of letting the loyal followers, as well as that of today’s young and modern generation know that the brand they have trusted and loved for a very long time is here to stay and has evolved to continue to meet their thirst-quenching need.”
Among the key features of the new STAR Juice branding include a full sleeve packaging for with attractive high resolution detailed fruit images for maximum visibility and vibrancy, as well as an ergonomic, eye-catching curved-shape bottle for easy grip.
The re-introduction of the STAR Juice lineup under a new and fresh look and fruity flavor is testament to IBFI’s zeal for innovation and growth and marks the beginning of the brands’ continuous evolution to a whole new level.
STAR is also known for its carbonated drinks and bottled water, and together with its juice lineup, STAR beverages are available in various retail outlets across the UAE.