StarLink Partners with Safe Security to Build a Safe Digital Future


Both companies aim to instill a CRQ mindset and help enterprises gain rich insights about their cyber risk posture with the real-time, enterprise-wide breach- likelihood score

Dr. Cherif Sleiman, Chief Revenue Officer, EMEA at Safe Security (L) with Mr. Zaidoun Arbad, Chief Operating Officer, StarLink (R) at the partnership signing ceremony at GITEX 2021

Dubai, UAE: StarLink, the fastest growing “True” Value-added Distributor (VAD) in the Middle East, Turkey, and Africa (META) region, today announced partnership with Safe Security for distribution of their unified and real-time risk quantification platform, in the META region.

Safe Security, a pioneer in the ‘Cybersecurity and Digital Business Risk Quantification’ (CRQ) space facilitates organizations to measure and mitigate enterprise-wide cyber risk using its Security Assessment Framework for Enterprises (SAFE) platform. This quantified and consistent real-time cyber risk metrics empowers enterprises to make informed business decisions and most importantly identifies a Dollar Value Risk an organization is likely to face. By 2025, they envision to become the global de-facto industry standard to measure and mitigate cyber risk.

Mr. Zaidoun Arbad, Chief Operating Officer, StarLink commented, “It is extremely crucial for organizations to identify risk scenarios that are most likely to affect them, gauge the financial impact and align their security infrastructure. Taking a quantitative approach is a persuasive idea that can help CISOs and CROs to bolster risk management and mitigate any potential cybersecurity breaches. Our collaboration with Safe Security is aimed at bringing about a paradigm shift in the mindset of customers in this region and empower them to adopt a risk-intelligent response tactic to tackle cyber threats.” 

Safe Security’s mission is to create a safer digital future, by helping organizations understand their breach likelihood in real-time and the economic loss that comes with it. To that end, we are delighted to partner with StarLink, an elite security-focused distributor in the region. It is a natural choice to partner with StarLink, given their comprehensive reach and rich cybersecurity solution portfolio. It allows us to help them provide a strategic umbrella to how these portfolios are leveraged by customers in the most effective manner,” said Dr. Cherif Sleiman, Chief Revenue Officer, EMEA at Safe Security.

About StarLink:

StarLink is acclaimed as the fastest growing “True” Value-added Distributor” across the Middle East, Turkey and Africa regions with on-the-ground presence in 20 countries including UK and USA. With its innovate Security Framework, StarLink is recognized as a “Trusted Cyber and Cloud Advisor” to over 3500 plus enterprise and government customers that use one or more of StarLink’s best-of-breed and market-leading technologies, sold through its Channel network of over 1500 Partners. The StarLink Solution Lifecycle helps Channel Partners differentiate offerings, and assists customers to identify key risks and define priorities for addressing their IT Security gaps and enhance their Data Center and Cloud infrastructure.

About Safe Security:

Headquartered in Palo Alto, California, Safe Security is a pioneer and leader in the “Cyber security and Digital Business Risk Quantification” (CRQ) space. It helps organisations measure and mitigate enterprise-wide cyber risk in real-time using its ML Enabled API-First SAFE  Platform by aggregating automated signals across people, process, and technology, both for  first & third parties to dynamically predict the breach likelihood (SAFE Score) & dollar risk of an  organisation. 

The SAFE scoring model is built as joint research at MIT that incorporates cyber security sensors  data, external threat intelligence, and business context and places it together in a Bayesian  Network of a Supervised Machine Learning scoring engine to give out scores and dollar value  risk that the organisation faces. The scores are calculated both at a macro and micro level and  can also be measured for particular Lines of Business / Crown Jewels / Departments. 

The SAFE Scores will enable the organisation to have a “common language” across teams, from  the board all the way down to an analyst to be aligned with a consistent risk metric along with  justifying investments in cyber security and purchase of cyber insurance for the organisation.