UAE: Deezer, the global audio streaming service and Etisalat, one of the leading telecom groups in emerging markets, are teaming up to bring prepaid and postpaid mobile users music without any limits. Deezer is now offered as part of ‘Etisalat Youth’ plans.
Customers between 18-29 who choose one of the Etisalat youth plans can enjoy their favourite tunes worry free. Customers who opt in will be able to stream music on Deezer without using their mobile data. Additionally, as a launch promo, they get their first month of Deezer Premium free upon subscription, then it’s charged at AED 18 a month.
Premium subscribers can enjoy 73 million local and international tracks as well as a wide range of channels, compilations and playlists curated by Deezer’s local editors. It’s also the only audio streaming service where you can find exclusive content from Rotana, the largest record company in the Arab world.
Deezer is the only streaming service with Flow, for a mix of old favorites and new tunes. Flow is your never-ending soundtrack of music that’s completely tailored to your personal tastes. And when you’re tired of music, you can easily switch to the Podcast tab in the app and enjoy all of your favourite shows. Here you’ll also find personalised podcast recommendations and 15 different categories to pick from.
Deezer’s premium features and benefits include:
- Downloads, so that you can enjoy your favourite tunes and podcasts even when you have no network coverage
- Lyrics, which lets you look up what a song is saying and sing along wherever you are
- Songcatcher, our in-app feature that identifies unknown tracks and lets you add songs directly to your personal library.
- Dark mode gives our users the freedom to switch from their normal light music player to a dark grey background.
- Curated channels let you explore and discover new music and entertainment content by category and genre. We have over 20 categories of music, news, podcasts, and custom-made content based on location and preference.
- Daily mixes offer 40 song recommendations inspired by your listening throughout the week.
- Discovery updated every week, we bring you new music that you’ve never listened to on Deezer, perfectly tailored to your taste. We recommend the tracks based on music favorited on your phone.
“Everyone should have the freedom to enjoy their favourite music without worrying about their data running out. Our partnership with Etisalat makes that a reality for young people in the United Arab Emirates. Deezer is perfectly positioned to be the best audio streaming partner for leading telcos like Etisalat. We have a state of the art platform that listeners love to use over and over again and an agile team that can provide fast and seamless integration for operators. Working with a streaming service like Deezer can help operators reduce churn and grow network usage, especially with young customers,” said Ralph Pighin, Senior Vice President Europe, Africa & Asia at Deezer.
Etisalat customers can subscribe via the USSD code *101*18#, through the My Etisalat app, or SWYP users can subscribe through the SWYP app or via USSD to select and subscribe to add-ons.
Deezer connects 16 million monthly active users around the world to 73 million tracks. Available in over 180 countries worldwide, Deezer gives instant access to one of the largest and most diverse global music, podcast and radio streaming catalogs on any device. Deezer is the only music streaming service with Flow, the unique mix of all your old favorites and new recommendations in one ever-changing stream. Based on an intuitive, proprietary algorithm and created by people who love music, it’s the only place to hear all your music back-to-back with fresh discoveries tailored to you. Deezer is available on your favorite device, including smartphone, tablet, PC, laptop, home sound system, connected car or smart TV, Deezer is a privately held company, headquartered in Paris with offices in Dubai, São Paulo, Berlin, London, and Miami. Deezer is available as a free download for iPhone, iPad, Android and Windows devices or on the web at deezer.com.
Etisalat Group is one of the world’s leading telecom groups in emerging markets. With consolidated net revenue at AED 51.7 billion and consolidated net profit of AED 9.0 billion for 2020, its high credit ratings reflect the company’s strong balance sheet and proven long-term performance. Headquartered in Abu Dhabi, Etisalat was established over four decades ago in the UAE as the country’s first telecommunications service provider. A blue-chip organisation, Etisalat Group provides innovative solutions and services to 156.1 million subscribers in 16 countries across the Middle East, Asia and Africa.
Etisalat is ranked the strongest brand across all categories in Middle East and Africa by Brand Finance, and is the fastest mobile network globally by Ookla® Speedtest® in 2021, for the second consecutive year.