DUBAI, UNITED ARAB EMIRATES - NOVEMBER 18: Spectators call out to Rory McIlroy of Northern Ireland as he leaves the 18th green during Day Three of the DP World Tour Championship on the Earth Course at Jumeirah Golf Estates on November 18, 2023 in Dubai, United Arab Emirates. (Photo by Andrew Redington/Getty Images)

Having attended every edition of the DP World Tour Championship, Dubai, including this year’s milestone 15th event, Dubai resident Andi Price discusses the tournament’s evolution and why it is so special…

Dubai, UAE – Among those watching as Denmark’s Nicolai Højgaard claimed victory at the 15th edition of the DP World Tour Championship in Dubai, was golf fan Andi Price.

Some things never change.

Price, 46, has been in attendance for every edition of the tournament, stretching all the way back to 2009.

“I remember the first event, I went down after work,” he recalls. “I’m a teacher, and the principal at my school asked me to go to this golf event with him, where a number of the big players were competing. I didn’t really know anything about the tournament, but I went down on the Thursday and ended up spending a whole weekend there! From that moment on, I was hooked. 

“I’ve been every year since 2009. In that time, I’ve since had a daughter so it’s nice to bring her along with me now too. I absolutely love it; it’s a great day out, it’s free, and you get to see some of the best players in the world. It’s amazing to be so close, you feel like you can really interact with them which is brilliant, and it’s great to see elite-level golf played at such close quarters.

“My first memory of the tournament is actually the weather! Like this year, it rained in 2009 which was my first experience of rain in Dubai! It was only a shower, but I remember it being really refreshing and all the players enjoying it too. Even then it was a well organised event, albeit on a smaller scale, but as I said, I was hooked from my first visit.”As an ever-present over the 15 years, few are better placed than Price, who is from Somerset in the United Kingdom but now a Dubai resident, to assess the evolution of an event which has become one of the highlights of the UAE sporting calendar.

“Over the years, I think the course has become more and more picturesque,” he says. “I remember in 2009, most of the villas around the course were only half built and I don’t think the clubhouse was even open at that point. 

“Now it’s completely different, you have all the entertainment in the Championship Village, and the food and beverage options are amazing. You can go and watch the players on the range, on the putting green, watch the trick shot shows, and all from front seat views. There really is so much to see and do to fill your day.

“For me, the standout hole on the course is the 17th Green, I love standing there and watching the spectacle of the ball being hit over the lake and being able to watch so many professional players do it. It’s nice to know that sometimes not even the professionals make it over the water! It’s also great having the bar overlooking the green so you can stay there for ages and really make a day of it.” 

While Price has spent the majority of his time at Jumeirah Golf Estates watching the professionals showcase their talents, there have been occasions in which he has had the opportunity to test his own abilities on the infamous Earth course – with mixed results.

“I’ve actually been lucky enough to play the Earth course a few times,” says Price. “I was a member at Jumeirah Golf Estates for a couple of years, and even won a qualifying tournament for the 2014 DP World Tour Championship Pro-Am. 

“It’s a great story because the principal agreed to caddie for me, so we took the day off to play in the competition! We also brought around 60 of our pupils along with us to watch. I remember standing on the fourth hole, which is a par three, with all the kids watching and just thinking how nervous I was. 

“Luckily, I somehow managed to nail it right onto the green and it was probably the best shot I hit all day. Although it was all downhill from there unfortunately! But it was such a brilliant day and one I’ll always remember. 

“All the kids had a great day out as well. The professionals playing in the Pro-Am were so gracious and stopped for photos with them which made their day – some of them even gave out gloves and golf balls which was just an amazing touch.”

The growth of the event over the course of the last 15 years has undoubtedly contributed to the increased popularity of golf across the UAE, with more people than ever before now taking an interest or playing, whether in a competitive format or simply as a way of socialising with friends.

“I absolutely love golf and I’ve managed to pass it on to other teachers at my school, says Price. “We play at Arabian Ranches and created our own league called ‘The Strugglers’. We have around 20 teams who play as different countries once a month and it’s great. 

“I love seeing so many more people getting into golf nowadays in Dubai and the UAE, and I think anyone who plays is spoilt with the amazing courses on offer here.”

The 15th edition of the DP World Tour Championship produced a thrilling four days of golf action, seeing Højgaard claiming victory ahead of Tommy Fleetwood, Viktor Hovland and Matt Wallace, with the trio sharing joint-second spot.

Preparations are already underway for next year’s event, and while it’s impossible to predict who will come out on top in 12-months, the one certainty is that Andi Price will be in attendance once more.

“I think the DP World Tour Championship is the jewel in the Dubai sporting crown,” he says.

“It’s such a great event all through the week and being able to come after work on a Thursday and Friday afternoon is great. Saturday is obviously a huge day now, too. 

“It’s so well organised. I think that’s what keeps me coming back and I feel it just gets bigger and better every single year.

About the DP World Tour:

The DP World Tour is the main men’s professional golf Tour of the European Tour group, with a global schedule featuring a minimum of 39 tournaments in 26 different countries across the 2023 season.

Formerly known as the European Tour, which was established in 1972, the 2023 DP World Tour schedule includes five Rolex Series events, along with four Major Championships, one World Golf Championship event, as well as tournaments staged around the world with a minimum prize of $2million for all events solely sanctioned by the DP World Tour.

The season concludes with the final Rolex Series event, the DP World Tour Championship, Dubai, where the winner of the Tour’s season-long competition, the Race to Dubai Rankings in partnership with Rolex, will be crowned.

DP World, the leading provider of global smart end-to-end supply chain and logistics solutions, is the title partner of the DP World Tour, which is administered by the European Tour group.

About the European Tour group:

The European Tour group is the overarching corporate brand which administers four competition brands: the DP World Tour, the Challenge Tour, the Legends Tour and, along with the PGA of America, is the Managing Partner of golf’s greatest team contest, the Ryder Cup.
Established in 1972, the European Tour group is committed to ‘Driving Golf Further’ through our guiding principles of being innovative, inclusive and global.

Innovative: We are driving innovation in golf through the creation of award-winning content, pioneering tournament formats and the use of the latest technology and inventive fan engagement. We are committed to attracting new audiences whilst respecting the tradition of our sport.

Inclusive: We are committed to include all who share a love for the game of golf. We are passionate about a closer collaboration with the women’s game, golf for the disabled and promoting the many physical and mental health benefits of playing golf. 

Global: Since 1972, players from 38 different countries have won tournaments on our main Tour, while our live broadcast reaches more than 490 million homes in more than 150 countries every week, generating in excess of 2,200 global broadcast hours for each event. We also enjoy the support of many of the world’s leading business brands with DP World, Rolex, BMW, Emirates, Fortinet, Hilton and Zoom as Official Partners.
The European Tour group has Strategic Alliances with the PGA TOUR, the Sunshine Tour and ISPS Handa PGA Tour of Australasia, while  we ensure we have a positive long-term impact on the courses, countries and the communities we visit through ‘Golf for Good’, the umbrella name for the European Tour group’s commitment to ‘Driving Golf Further’ in an environmentally and socially sustainable way.

About the Rolex Series:

The Rolex Series is the premium category of events on the DP World Tour, comprising five tournaments in 2023, staged in a variety of world-class golfing locations around the globe, each with a minimum prize fund of US$9 million and 9,000 Race to Dubai points available.

Showcasing innovation, enriched media, content and broadcast coverage, and a superior event experience for the world’s top players, the list of Rolex Series Champions includes some of golf’s most distinguished names.

The Rolex Series was launched in 2017, coinciding with the 20th anniversary of Rolex’s enduring partnership with the European Tour group.

In 2023, the Rolex Series comprises; the Abu Dhabi HSBC Championship (January 19-22), the Hero Dubai Desert Classic (January 26-29), the Genesis Scottish Open (July 13-16) the BMW PGA Championship (September 14-17) and the season-ending DP World Tour Championship, Dubai (November 16-19), where the winner of the Race to Dubai in Partnership with Rolex will be crowned.