SWISS-BELHOTEL INTERNATIONAL ANNOUNCES JOINT VENTURE WITH ODYSSEY GROUP

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HONG KONG – Swiss-Belhotel International Limited (“Swiss-Belhotel International”) and Odyssey Asset Management Limited (“Odyssey”) have signed a Joint Venture Agreement for Odyssey to identify attractive hospitality opportunities to allow Swiss-Belhotel International to expand its Asian hospitality portfolio in Japan and other Asian countries over.

Swiss-Belhotel International’s stronghold in the Asian markets over the last 34 years allow for the Group to establish itself across Japan and offer services that are appealing to local Japanese and international travellers alike.

Mr. Gavin Faull, Chairman and President of Swiss-Belhotel International said: “This is an exciting development, and we are delighted to partner with a well experienced asset management group, Odyssey Asset Management. Our commitment towards hospitality is reflected in our determination of our global expansion plans, and with Odyssey, we are even more confident on achieving our goals. We are excited to expand to newer territories with our unique proposition of a winning partnership philosophy, working hand-in-hand with Owners and Investors to achieve the desired business objectives. Swiss-Belhotel International has plans to double the number of hotels under management to 300 by 2025. Our partnership with Odyssey is part of this aggressive expansion plan.”

Odyssey’s Co-Founder and CEO, Alex Walker, said “We are pleased to be able to partner with Swiss-Belhotel International and to help them further expand their extensive Asia Pacific hospitality portfolio into Japan and across the Asia Pacific region. Odyssey’s expertise in the Asian hospitality real estate market and Swiss-Belhotel International’s desire to provide high-quality hospitality experiences for their guests, complement each other. Our mutually shared principles and dedication to providing value and quality lay the foundation for future shared success. Odyssey is confident that with the expertise and experience of Swiss-Belhotel International together with their proven brand standards will be well received by the Japanese and Asian hospitality sector.”

The number of developers and existing building owners in Japan are eager to partner with international hospitality groups like Swiss-Belhotel International and leverage their brand quality, service offering an international capability for an ever-growing domestic market with huge potential for international growth after Covid-19 recovery.

With the deployment of Covid-19 vaccines and expected reopening of borders, tourism is poised for recovery. According to JLL’s poll of 100 investors in January 2021, approximately 70% are bullish on the long-term prospects of the Asia-Pacific hotel industry, despite ongoing Covid-19 pressures on the tourism and hospitality sectors*. As optimism around recovery builds, Southeast Asia is one of the most desirable hotel investment markets in Asia-Pacific, owing to strong demand dynamics and positive long-term fundamentals.

Swiss-Belhotel International is a global hotel management group with 125 hotels and projects in 19 countries. The Group includes a diverse portfolio of 16 Brands, each with its own brand standards, serving all types of Hospitality assets catering to varied audiences from luxury to economy. With the developing landscape and changing expectations of the market of Southeast Asia, the Group feels that it has a perfect match with 4 of its brands as listed below:

  • Maua – a high-end sustainable retreat focusing on eco-friendly offering
  • Bohemia – a chic and luxurious lifestyle brand
  • Swiss-Belhotel – the mother brand, suited to city style business hotels
  • Zest – a very practical design-specific brand providing real value for money

The Odyssey Group is one of Asia’s leading private market asset managers providing differentiated and bespoke investment solutions across multiple assets, including real estate, private equity and alternative credit. Odyssey’s Japan team specialises in identifying, acquiring and managing Japanese hospitality real estate assets. Odyssey has cultivated a trusted network of Japan-based partners, consultants, contractors and service providers and leverages more than just typical brokerage relationships with teams spread throughout Japan that have access to off-market opportunities from individual buyers, private real estate groups and private auction houses.

About Swiss-Belhotel International

Swiss-Belhotel International is currently in 19* countries, managing a portfolio of more than 125* hotels, resorts and projects located in China, Indonesia, Malaysia, Philippines, Vietnam, Bahrain, Egypt, Iraq, Kuwait, Oman, Qatar, Saudi Arabia, United Arab Emirates, Australia, New Zealand, Switzerland and Tanzania. The Group provides comprehensive and highly professional development and management services in all aspects of hotel, resort and serviced residences. Offices are strategically located in Hong Kong, New Zealand, Australia, China, Indonesia, United Arab Emirates, Switzerland, Vietnam and Thailand covering Oceania, Asia, Europe, Middle East, Africa and India regions.

About Odyssey Asset Management Limited

Odyssey Asset Management Limited is a subsidiary of the Odyssey Group Ltd. Odyssey is one of Asia’s leading mid-market Private Market Asset Managers with licensed operations in Singapore and Hong Kong, and additional offices in Japan and Australia. Odyssey provides differentiated and bespoke investment solutions across multiple asset classes, including real estate, alternative credit, private equity, and hedge funds. The Firm’s primary focus is to seek out undervalued investment opportunities to co-invest with its clients.

The Odyssey team comprises over 20 seasoned professionals, each with an average of 23 years of financial, execution and operational experience across Asia Pacific region. The Odyssey team excel at leveraging their regional industry expertise, insight into global macro and geopolitical trends, and a powerful network of global relationships, to ultimately achieve superior outcomes for their clients.

Odyssey has been investing in Japan since 2016, this has included a Sake Brewery roll up, as well as Japanese hospitality real estate via their first fund. Odyssey is currently raising money for their second fund, Odyssey Japan Hospitality Fund II, which is focused on investing into Japanese hospitality real estate.

When clients partner with the Odyssey Group of companies, they benefit from the breadth and depth of expertise with the entire firm working in unison to achieve a targeted outcome. Our innovative approach allows us to generate attractive investment returns within the context of a prudent and long-term horizon.

Odyssey employs the highest quality people as partners in our business while pursuing the highest standards long-term and aligning our interests with our investment partners. It is our mantra to be the ‘trusted partner’ for our clients’ needs.