Swissôtel Al Ghurair Announces The Launch of Their Kids Concept


Dubai, UAE: Set to make every family moment a treasure and every experience a new family tradition,Swissôtel Al Ghurair is proud to announce the launch of their revitalized ‘Kids Concept’, perfect for little ones and families. 

Conceptualized based on the brand’s commitment to family culture, notably believing in the ethos that life is a journey and creating unique experiences to treasure with family is essential to ‘live it well’. Swissôtel Al Ghurair aims at showcasing captivating activities for their ‘Little Explorers’ and their families while partnering with iconic Swiss brands. 

The journey starts from the moment you arrive at the hotel and check-in at the dedicated family check-in desk. Kids will have a blast helping our friendly team to check the parents in and to reward them, they will be presented with a welcome kit sure to keep them busy during the stay. Our Little Explorers’ are challenged to embark on a treasure hunt and decipher riddles to find their favorite cartoon characters carefully placed around the hotel and brought to life by the talented grade eight students from the Swiss International School in Dubai, who enthusiastically participated in the Art Competition run by the hotel earlier in the year. The contest saw a total of 30 entries, with the final ten artworks being displayed at the hotel for a year forming a part of the hunt. In addition, the top 3 paintings were rewarded with fantastic prizes, the grand prize being a round trip to Switzerland sponsored Swissôtel Kursaal Bern and Swiss International Airlines. Special rewards await the children as they complete the challenges in the welcome kit. 

Once you check-in, the property’s family rooms and suites offer an adjoining room with special amenities for our youngest guests that provide comfort, laughter and fun. Parents staying will have the total peace of mind that comes from having their kids both near (in an adjoining room) and far (a wall away). From special bedlinen to kids friendly bathroom amenities and a dedicated toy corner, our Little Explorers are set to have the time of their lives in their own kingdom.

Additionally, Swissôtel Al Ghurair has refurbished their Kids Club which offers complimentary access to all guests staying at the hotel. The play area is now a stimulating and welcoming space where children can spend time and relax after a day full of exploration in the city or making a splash by the pool or enjoying the hotel’s complimentary shuttle service to the beach. 

“We are very proud to announce the launch of Swissôtel Al Ghurair’s Kids Concept. The Swissôtel brand has kept family at the heart of its tenets and the importance of creating treasured memories with loved ones in order to experience the journey that is life. With our new vision – we want to ensure that all our guests, starting from the youngest to the oldest, experience memorable moments at our hotel,” said Dominic Arel, General Manager of Swissôtel Al Ghurair. “We hope that our thoughtfully-curated family offerings provide the perfect canvas for families looking to discover the best possible experiences while they stay in the city,” he added. 

Through its kids concept, Swissôtel has elevated the family stay experiences by revamping their F&B concepts – theming the menu around the children’s wellbeing. With vitality and healthy eating habits at the core, the re-imagined kids menu offers nutritious meals to keep the energy levels high for their adventurous little guests. 

About Swissôtel Al Ghurair:

Swissôtel Al Ghurair and Swissôtel Living Al Ghurair opened its doors in February 2018. It was officially launched as the first ever Swissôtel in United Arab Emirates and comprises of 620 luxurious rooms, suites and apartments, three food and beverage outlets with wide choice of delightful dishes and well-appointed Swissôtel Spa & Sport, the perfect escape to unwind your body, mind and soul.