Abu Dhabi, UAE: TECNO, a premier mobile phone brand and also the Official Tablet and Handset Partner with Manchester City Football Club, made their debut at the annual Manchester City Abu Dhabi Cup as tournament sponsors in line with its sports development strategy aimed at supporting and building future football stars.
TECNO Mobile’s participation in the tournament comes in as a big boost to the initiative, which is geared towards providing a world-class platform for young players to compete with their peers from other parts of the world.
Stephen Ha, General Manager of TECNO Mobile, said: “With a history of business relationships in elite sport, we are thrilled to be able to give youngsters from across UAE a chance to enjoy the beautiful game at its very best. Providing our consumers with an unparalleled mobile experience is a top priority for TECNO Mobile and we see many similarities with Manchester City when we look at their commitment to delivering a premium match day for their fans.”
The two-day tournament was held between the 23rd and 24th of March at the Zayed Sports City. It brought together 98 teams with over 1,000 players from all over the world, including a select team from Manchester City.
After competing and showcasing their dribbling skills, winning teams were treated to an all-expenses-paid training camp at the City Football Academy in Manchester.
As one of the best camera-centric mobile phone brands covering over 40 countries, TECNO Mobile expanded its business into Middle East market in 2016.
With the unveiling of TECNO’s latest mode including CAMON CM and PHANTOM 8 in UAE area, TECNO is offering high-end phones and tailor-made services that meet consumer entertainment and creative needs and incorporates features that enhance popular everyday actions such as taking selfies.
About TECNO Mobile:
Born in 2006, TECNO Mobile is a premium brand from TRANSSION HOLDINGS. As the first dual-SIM brand in Africa, TECNO is dedicated to transforming state-of-art technologies into localized products under the guideline “Think Globally, Act Locally”. Since inception, TECNO has spread its presence in more than 40 countries across the world. Its product portfolio comprises smartphones, feature phones and tablets. As a fast-growing international brand, TECNO has achieved accumulative sales volume of 120 million units. It is one of the top three mobile brands in Africa and a global major player in industry.