The 2017 Ideal Standard designs revealed at special showcase event at the Design Bathroom Centre in Dubai


Ideal Standard inaugurates its Design Bathroom Center in Dubai – the first-of-its-kind in the Middle East and North Africa region

Ideal Standard, one of the leading providers of innovative bathroom solutions operating across Europe, Middle East and Africa, unveiled the bathroom collections that are added to its existing astonishing ranges at a special event organized for important consultants and esteemed partners to celebrate the grand opening of its Design Bathroom Center, on Sheikh Zayed Rd, in Dubai.

The Ideal Standard’s Design Bathroom Centre, the first-of-its-kind in the MENA region is a luxury designed establishment of 1000 sq. meters that showcases the company’s already successful complete bathroom solutions for all building types – DEA, Tonic II, Ventuno, Connect, Strada to name a few – as well as its bathroom mixers, counter tops and vessel basins. The highlight of the event, however, was the reveal of the 2017 launches: Connect Air and Tesi total bathroom solutions, and Ceraflex mixers.

The guest of honor and the absolute best person to introduce Connect Air and Tesi was none other than their creator, Mr Robin Levien. The world-renowned designer mesmerized the crowd, while presenting his designs, his inspiration and the latest design trends worldwide. Robin Levien is one of Europe’s most consistently successful product designers of the last 25 years. Having established his own design company, Studio Levien, he has concentrated on designing domestic products for leading international companies. He has a special interest in ceramics since childhood, and has been working with Ideal Standard for over 30 years. His collections have won an impressive number of awards for innovation and sold millions of pieces.

Talking about his creation – the Connect Air range, Robin Levien said: “The Connect Air collection offers a comprehensive bathroom solution; it is all about lightness and provides a combination of practicality and affordable luxury. Back in 2009 I predicted that products would get lighter and advances in technology and engineering have made the slimming-down of products possible. Connect Air taps into the minimalistic trend for sleek and slim line interiors, which can now be transferred throughout the household to include the bathroom.”

He added: “Connect Air brings unprecedented elegance to the bathroom. The range of ceramics, baths and furniture can be combined to give very distinct looks for the bathroom in an array of sizes and finishes, incorporating lightness at every element of design. The range features 27 products, including WC, furniture and bathing options.”

During the event, the guests were given an overview of Tesi, a collection of bathroom ceramics, furniture, baths and mixers, which combine perfectly together to create a versatile, quality bathroom. With a fresh and energetic character, all options work perfectly in family bathrooms, cloakrooms and en-suites alike. The collection is slender, elegant and agile: It’s precisely adapted to suit environment and lifestyle needs, with its smooth lines performing effortlessly in every role and never failing to achieve perfect balance. The range features over 30 products that assemble a beautifully coordinated bathroom.

All the toilet bowls, in both Connect Air and Tesi ranges, are fitted with AquaBladeTM flushing technology, offering the best aesthetic on the market, with superior hygiene, less splashing and noise reduction.  With AquaBladeTM, the toilet flushes from the top of the bowl, washing the entire inner surface of the ceramic with no tricky to clean overhanging rim, keeping the toilet bowl immaculately clean and it is unique to Ideal Standard products.

Another star attraction was Ideal Standard’s Ceraflex® collection of bathroom mixers. With modern clean-cut lines, this new range of mixers is designed to complement different bathroom styles, while the Ideal Standard technology is an absolute warranty for a reliable fitting. The collection features a new ceramic-disk cartridge, an upgraded version of the original Ideal Standard invented and with which revolutionized the industry all those years ago. Engineered and manufactured in Germany, the new cartridge is slimmer, tougher, more resistant than the STANDARD and more durable. Also, packed with water saving technologies, easy fix and maintenance abilities, Ceraflex® mixers are the ideal choice that performs flawlessly and saves money in the long run.

Ideal Standard, associated with some of the most prestigious projects in the Gulf, is committed to reinforce its market presence with its adherence to product quality, innovation, design and sustainability leading to functional bathroom solutions, which meet every demand where aesthetics are as important as performance.

About Ideal Standard:

Ideal Standard International, leading provider of innovative bathroom solutions, is a privately-owned company headquartered in Brussels, Belgium, operating in over 30 countries across Europe, Middle East and Africa. Ideal Standard MENA, sister company of Ideal Standard International, is focusing on the growth and massive business opportunities of Middle East, Egypt and Africa, with Head Offices in Dubai, UAE.

Ideal Standard heritage is in understanding how bathroom works in totality. With complete bathroom solutions as its core business for over 100 years, the company designs, manufactures and supplies ceramic products, bathroom mixers, furniture and accessories, bathing & showering solutions for residential, commercial and institutional buildings. Ideal Standard is the company’s international flagship brand for bathroom solutions across all regions. Moreover, the company owns leading European brands: Jado, Armitage Shanks, Ceramica Dolomite, Porcher and Vidima.

Ideal Standard Gulf, the business entity encapsulating the Middle East region, operates from its Head Offices in Dubai, UAE. The Ideal Standard, Jado, Armitage Shanks, Ceramica Dolomite, Porcher, Vidima and American Standard branded products are supplied in the Middle East sanitary ware market by esteemed business partners across the different countries.