The sustainable clothing initiative is happening on 23rd and 24th April 2021

Dubai, UAE: Ariel Middle East – one of the world’s most recognisable laundry brands – is setting up its POD Swap Shop at Ripe Market this weekend on 23rd and 24th April 2021. 

The sustainable clothing initiative invites people to exchange preowned items of clothing for preloved items at the shop or bring an empty bottle of liquid detergent to swap for a pack of Ariel PODS, an innovative form of laundry detergent that encapsulates a super-concentrated cleaning power that lifts the toughest stains and brightens the boldest colours.

The pop-up shop from Ariel aim to raise awareness about the importance of using quality detergents to keep clothes looking fresh and bright for longer. The intention is to discourage the throwaway nature of fast fashion, and to raise awareness about purchasing habits when it comes to buying and wearing clothes. 

The shop has been stocked from Retold, one of Dubai’s leading pre-owned fashion destinations and has items from well-known brands such as Zara, Banana Republic and Tommy Hilfiger.

This is Ariel Middle East’s fourth pop up shop; the brand launched its first POD Swap Shop at Breakout DXB in December last year and opened it for the second and third time at Ripe Market in November and February. All of the three previous events welcomed hundreds of people to support the environment and browse the stand. 

About Procter & Gamble:

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide.