Interactive, hands-on experiences combine career exploration, preventive health awareness and family engagement
The activations will continue at Yas Mall from 4–6 September and across nine SEHA CLINICS facilities until 13 September 2026.
Abu Dhabi, United Arab Emirates – September 2026: – SEHA CLINICS, a subsidiary of PureHealth and one of the UAE’s largest primary and specialty care providers, is continuing its ‘The Future Starts Here’ interactive back-to-school activations, bringing children and families together through engaging experiences focused on healthy development, wellbeing and preventive care, while highlighting the breadth of healthcare services and support available across the SEHA CLINICS network.
Designed for children and families, ‘The Future Starts Here’ transforms career exploration into an immersive experience, inviting young participants to step into the roles of doctors, pilots, civil defence heroes and chefs. Through interactive technology, practical activities and gamified challenges, children can explore their interests and abilities while learning how healthy habits and preventive care can support their growth, development and future ambitions.
The initiative highlights the important role of primary care in supporting families throughout every stage of a child’s development, from preventive health and routine care to access to specialised services when required.
While children take part in the interactive activities, parents can visit the dedicated Parent Advisory Hub, where SEHA CLINICS’ Patient Experience team will welcome them and provide information about the paediatric services, answer questions about their child’s care and introduce them to the wider portfolio of services available across SEHA CLINICS’ network.
In alignment with the objectives of the UAE Year of the Family 2026, the campaign places family health and well-being at the heart of its priorities by promoting health awareness and empowering parents and children to make informed health choices and adopt positive, sustainable habits. These efforts contribute to improved quality of life and support long-term health and well-being for families and future generations.
About SEHA CLINICS:
SEHA CLINICS is Abu Dhabi’s largest primary care network, operating under SEHA, a subsidiary of PureHealth, the largest healthcare group in the Middle East.
With 37 multi-specialty healthcare centres, 2 dental specialty centres, 20 Visa Screening centres, school health services (SHS) at 250 public schools, and 5 mobile clinic solutions across Abu Dhabi, Al Ain, and Al Dhafra Regions, SEHA CLINICS provides comprehensive care, including family medicine, specialised services, screening, and diagnostics. Serving over 3.5 million people annually, it plays a vital role in delivering accessible, high-quality care to communities across the emirate.
About PureHealth:
PureHealth is the largest healthcare group in the Middle East with an ecosystem that challenges lifespans and reimagines health spans. With 110+ hospitals, 316+ clinics, multiple diagnostic centres, health insurance solutions, pharmacies, health tech, procurement, investments and more, its groundbreaking innovations are at the forefront of healthcare as the company is on a mission to unlock time for humankind. By advancing the Science of Longevity, PureHealth is introducing the healthcare of the future from the United Arab Emirates to the rest of the world.
PureHealth’s network comprises:
- SEHA – One of the largest healthcare networks of hospitals and clinics in the UAE
- SEHA CLINICS – Delivering comprehensive community-based healthcare services
- Daman (The National Insurance Company) – The UAE’s leading health insurer
- The Medical Office – Overseeing Sheikh Khalifa Hospitals and healthcare facilities established under the initiatives of H.H. The President of the UAE
- Rafed – The UAE’s largest healthcare Group Purchasing Organisation
- PureLab – Managing and operating the largest network of laboratories in the region
- One Health – A network that provides end-to-end medical solutions to a base of over 300 healthcare service providers
- The Life Corner – Abu Dhabi’s first holistic pharmacy, serving the health and wellness establishment
- Ardent Health Services – The fourth largest privately held acute care hospital operator in the US
- Circle Health Group – The largest independent operators of hospitals in the UK
- Hellenic Healthcare Group (HHG) – the largest private healthcare provider in Greece and Cyprus
- PureCS – A leading cloud and technology services provider, specialising in IT management and consulting solutions, cybersecurity, cloud services and AI information systems
- Sheikh Shakhbout Medical City (SSMC) – The UAE’s largest healthcare complex, delivering integrated complex care
