The Gold Souk Extension is ready to welcome the world, crowning Dubai as the Jewellery Destination of the world


The grand opening of the Gold Souk Extension is just in time for the celebration of Eid Al Fitr, confirms Ithra Dubai 

Dubai, United Arab of Emirates: Ithra Dubai, a leading real estate  developer and manager, fully owned by the Investment Corporation of Dubai, is  pleased to announce the grand opening of the Dubai Gold Souk Extension (GSE). The  opening ceremony was attended by key representatives from Ithra Dubai and Dubai  Jewellery Group. An inaugural celebration with a golden line-up of entertainment,  activations, and promotions will take place until May 8th, creating a festive  atmosphere the whole family will enjoy.  

The Dubai Gold Souk Extension will rejuvenate Dubai’s historic heart of commerce  and reignite Dubai’s reputation as the City of Gold, delivering an elevated shopping  and trading experience. The GSE will be the crowning jewel of the Deira Enrichment  Project, a modern mixed-use community developed for residential living, business,  commerce, and leisure and features a transportation hub that connects Deira to the  heart of Dubai. and ensures superior accessibility to the project. 

The Dubai Gold Souk Extension maintains the charm and cultural characteristics of  the original souk but offers a more urban experience with shaded walkways, superior  facilities including workshops and co-working spaces, covered parking, restaurants,  a nearby waterfront promenade, and a range of hotels; catering to residents,  entrepreneurs, and tourists from around the world. 

Of the 295 shops, over 50 jewellery brands have opened during the soft launch and  for the grand opening, more brands and specialty restaurants are setting up shop. 

Mr. Issam Galadari, Director and CEO of Ithra Dubai said, “The Gold Souk  Extension is a tribute to Dubai’s legacy of trade, and we are proud to be part of it. 

The historic significance of this area has been uplifted to provide an enriched  experience while accommodating the increasing number of visitors. Located in  Dubai’s original trading hub, it will be one of Dubai’s top cultural attractions and the  world’s destination for jewellery, revitalising Dubai’s moniker: the City of Gold.” 

In line with Dubai’s 2040 Urban Master Plan, this 1,181,025 ft2 development will  transform the Emirate’s legacy into modern reality, supporting trade, tourism, and  growth to secure a golden future.  

For her part, H.E Laila Suhail, Board Member & Chairperson – Marketing – Dubai  Jewellery Group, said, “In order to push the dominance of Dubai as the Jewellery  Destination of the World, Dubai Jewellery Group post covid opening has  implemented several initiatives to revive and push the gold sector. With this inaugural ceremony of the Gold Souk Extension, we have unlocked another  milestone. Sitting in front of the iconic Dubai Gold Souk, and against the backdrop of  the Deira Creek, Gold Souk Extension will offer something new and added facilities  which will further enhance the Dubai Gold Souk experience.” 

About the Deira Enrichment Project and the Gold Souk Extension: 

With a mix of residential, retail, and hospitality offerings, Deira Enrichment Project  will rejuvenate Dubai’s historic heart of commerce while preserving its cultural  characteristics. 

Deira is the cornerstone of Dubai’s trading legacy; a place rich in culture, history, and  tradition. From apartments overlooking The Creek to an extension of the Deira Souk,  the development will uplift the rich tapestry woven by communities past and present.  

Covering a GFA area of 1,181,025 ft2, the new Gold Souk Extension will host 295+  retail units, 255,00 ft2 of office space, and 468 high-quality residences.