Sultan bin Saeed Al Mansouri: During my tour of the event, I discovered many
opportunities awaiting exploitation by the national talents.
– Hessa bint Essa Buhumaid: We invited job seekers with a high school diploma or
higher to attend the events of this day, which significantly contributed to the success
of the event.
– Ghannam Al Mazrouei: We were committed to participate to raise awareness about
the Emiratisation strategy in the private sector and to qualifying competent Emirati
professionals.
– Marwan bin Ghalita: The event underscores our commitment to supporting
localisation strategies and is part of our efforts to cultivate a work environment that
fosters Emirati talents’ continuous growth and development.
– Farida Abdulla Al Ali: The great success of the Real Estate Day confirms the depth of
the localisation culture within companies and their awareness of their role in
enhancing the country’s sustainable development efforts.
– The Real Estate Day for Emiratis Employment 2024 complements the achievements
of the Tamkeen Real Estate Program, which surpassed its localisation targets in
Dubai’s real estate sector in 2023
Dubai, United Arab Emirates: In line with the directives and visionary
leadership that prioritise citizens and serve as the cornerstone of all growth plans, the Dubai
Land Department successfully concluded The Real Estate Day for Emiratis Employment
2024. This event, held on 4 March at Address Sky View Hotel, in collaboration with the
Emirati Human Resources Development Council – Dubai, the Ministry of Human Resources &
Emiratisation, and the Emirati Talent Competitiveness Council (Nafis), Community
Development Authority and sponsored by Emaar, aimed to attract Emirati talents and
competencies to join the real estate market.
The event was attended by His Excellency Eng. Sultan bin Saeed Al Mansoori, Chairman of
the Emirati Human Resources Development Council; Her Excellency Hessa bint Essa
Buhumaid, Director General of Dubai’s Community Development Authority; His Excellency
Ghannam Al Mazrouei, Secretary-General of the Emirati Talent Competitiveness Council
‘Nafis’; His Excellency Abdullah Ali Bin Zayed Al-Falasi, Director General of Dubai
Government Human Resources Department; and Her Excellency Farida Abdulla Al Ali,
Assistant Undersecretary of National Human Resources Employment. They were warmly
welcomed by His Excellency Engineer Marwan bin Ghalita, Acting Director General of Dubai
Land Department, alongside a distinguished gathering of DLD’s CEOs and directors.
The Real Estate Day for Emiratis Employment saw the active involvement of 53 real estate
firms, presenting more than 300 job openings across various domains within the industry.
The event garnered notable enthusiasm from citizens keen on entering the workforce within
the real estate sector, a pivotal economic domain in Dubai. This sector significantly
contributes to the local GDP and is witnessing substantial expansion, underscoring the
eagerness of Emiratis to partake in this vital economic arena.
His Excellency Engineer Sultan bin Saeed Al Mansouri, Chairman of the Human Resources
Development Council in Dubai, said: "Our wise leadership's vision has succeeded in making Dubai a destination for the leading real estate development companies and the skilled workforce in the sector. This has created diversity and distinction in the sector, making it one of the most important economic pillars of Dubai's economy. From the beginning, the Council worked on building partnerships with the private and government sectors to provide Emiratis with quality opportunities that allow them to build a distinguished professional path. During my tour of the event and in my conversations with representatives of real estate companies and Emiratis, many opportunities emerged that await to be capitalized on by the national talents, especially since many of the real estate company owners we met are Emiratis who have achieved notable success stories. I invite Emiratis to explore the opportunities represented by the real estate sector and to benefit from these initiatives.
We thank the Dubai Land Department and our partners from the private and
government sectors for their role in making this initiative a success."
Her Excellency Hessa bint Essa Buhumaid, Director General of Dubai’s Community
Development Authority, expressed her satisfaction with the Real Estate Day for Emiratis
Employment, noting the significant interest shown by citizens in the sector. She highlighted
the importance of the real estate industry to them. In her statement, she mentioned that
the Community Development Authority in Dubai invited job seekers with high school
diplomas or higher who have a Tamkeen file with CDA, to participate in the day’s events.
Additionally, stakeholders who meet the employment criteria set by Dubai Land
Department were involved, contributing to the event’s success. She expressed eagerness for urther collaboration with all entities in the emirate to continue supporting citizen
empowerment across various sectors.”
For his part, His Excellency Ghannam Al Mazrouei, Secretary General of the Emirati Talent
Competitiveness Council (ETCC), said: “The Real Estate Empowerment Program is one of
the significant specialized initiatives, as outlined in our memorandum of understanding
signed last year with the Emirati Human Resources Development Council and the Dubai
Land Department. This collaboration aligns with the directives of H.H. Sheikh Mansour bin
Zayed Al Nahyan, UAE Vice President, Deputy Prime Minister, Chairman of the Presidential
Court, and Chairman of the ETCC’s Board of Directors. The ETCC is dedicated, through the
“Nafis” program, to fostering partnerships that support endeavors to achieve Emiratisation
targets in this thriving sector.”
Al Mazrouei emphasized on the ETCC's commitment to participating in the Real Estate Day for Emiratis Employment 2024 and its associated workshops. The goal is to raise awareness about the Emiratisation strategy in the private sector to qualifying competent Emirati professionals who contribute to the development of the national economy through the real estate sector.
His Excellency Engineer Marwan bin Ghalita, Acting Director General of Dubai Land
Department underscored the significance of the Real Estate Day for Emiratis Employment in
promoting the integration of citizen competencies into the sector. He noted that the event
successfully met its objectives by offering suitable job opportunities for Emirati men and
women. He emphasised the pivotal role of the real estate sector in supporting the national
economy both presently and in the future. Furthermore, he highlighted the importance of
fostering partnership and collaboration between the government and private sectors in
advancing localisation efforts, aligning with wise leadership’s vision.
Bin Ghalita added: “This event is a testament to our dedication to fostering an environment
conducive to Emirati talents’ continuous growth and development. It aligns with our
commitment to supporting localisation strategies in accordance with the ambitious visions
outlined in Dubai’s economic agenda D33, spearheaded by His Highness Sheikh Mohammed
bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai.
This initiative aims to integrate 65,000 young Emiratis into the job market and promising
sectors, thereby significantly enhancing our national economy. I extend an invitation to
various relevant entities to sustain their collaboration and contribute to additional initiatives
to strengthen our local capabilities and advance human resource development in the
emirate.”
Her Excellency Farida Abdulla Al Ali, Assistant Undersecretary of National Human
Resources Employment emphasised; “The remarkable success of the ‘Real Estate Day’
event, was marked by substantial engagement and job creation. It reflects the deeply-
embedded Emiratisation culture and steadfast commitment of companies and citizens to its
pivotal role in advancing the UAE’s strategic economic and social development. The Ministry
and the NAFIS programme are committed to innovative initiatives in citizen employment
and enhancing their engagement in key economic sectors. This commitment stems from a
holistic perspective underscoring the significance of the unified efforts and collaboration
among all governmental entities to realise the government’s ambitious Emiratisation
agenda. Furthermore, this aligns with a comprehensive methodology employed by the
Ministry in collaboration with other federal and local government bodies as well as the
private sector to boost citizen employment and enhance the appeal of the job market for
national talent.”
Her Excellency emphasised the pivotal role of the programme in promoting Emirati
employment and engagement in the real estate sector, which is crucial to the UAE’s
economy. She also highlighted the significant support provided to real estate entities,
enabling them to achieve their Emiratization objectives. This assistance has led to a
noticeable increase in Emirati employment across various sectors, thereby enhancing the
overall employment landscape. Moreover, in addition to benefiting Emiratis employed in
the private sector, the NAFIS programme aims to improve the attractiveness for private
sector positions, bridge the gap between the public and private sectors, and incentivise
companies committed to Emiratization targets through financial rewards, improved
rankings, priority in procurement systems, and other incentives.
On the sidelines of the Real Estate Day for Emiratis Employment, a workshop titled ‘Real
Estate Tamkeen’ was organised in collaboration with the Emirati Human Resources
Development Council – Dubai, the Ministry of Human Resources & Emiratisation, and the Emirati Talent Competitiveness Council (Nafis). The workshop aimed to enhance
stakeholders’ knowledge and ensure compliance with laws and regulations related to the
labor market. It also aimed to highlight government efforts in qualifying and empowering
citizens in the private sector, with a focus on actively contributing to optimal investment in
human capital and building real estate competencies that contribute to the development of
the real estate sector in the emirate.
Dubai Land Department is making strides in empowering the real estate community and
improving opportunities for national professionals in the emirate. This effort aims to involve
them in its strategic vision to achieve global leadership in real estate investment while
enhancing the sector’s readiness and sustainability.
The Real Estate Day for Emiratis Employment builds upon the accomplishments of the
Tamkeen Real Estate Program, which was launched by the Emirati Human Resources
Development Council – Dubai last year through an agreement with the Emirati Talent
Competitiveness Council (Nafis) under the auspices of the Dubai Land Department. This
initiative led to exceeding the localisation targets in Dubai’s real estate sector in 2023.
