‘The Revolution of Digital Government Engagement’ to be discussed on the second virtual session of ‘Digital Next Leadership Series’


Global experts to convene virtually to tackle how governments provide integrated, seamless and future proof citizen experiences

Abu Dhabi: The second session of the virtual ‘Digital Next Leadership Series’ will be held on Wednesday, August 4, 2021 in Abu Dhabi. Global delegates, experts, leaders and VIPs will gather online to engage and discuss on the theme ‘The Revolution of Digital Government Engagement.’ 

The ‘Digital Next Leadership Series’ sessions are pre-event webinars in preparation for the Digital Next Summit Second Edition on February 22- 23, 2022 at the Etihad Arena in Abu Dhabi. It will be hosted by the Department of Government Support (DGS) represented by the Abu Dhabi Digital Authority (ADDA) and organized by Messe Frankfurt Middle East with a goal to discuss and explore the future of digital transformation in government services.

H.E. Aisha Ibrahim Al Marzooqi, Executive Director of Government Services Sector, Abu Dhabi Digital Authority (ADDA), said: “With the continuous and fast evolution of technology today, we now have more tools to reach out and engage our customers. So, for the second time we are bringing together experts and leaders to discuss and share best practices and success stories on how to use these digital tools in delivering government services. We will continue to host events like this to share knowledge, generate solutions and raise awareness on the latest trends and issues in the region.”

Renowned speakers and experts will discuss and share insights on topics that include the strategies of the Abu Dhabi government in improving customer service, global successful digital government services programs and what we can learn from them, the roles of the private sector in the delivery of evolution of government services, and how the government combine traditional physical service channels with digital ones and the strategies available to shift to digital platforms. They will also assess what changes in terms of the Government Services will take place over the next 10 years. 

Running from June to December 2021, the ‘Digital Next Leadership Series’ will provide exclusive and engaging content on the key pillars of government digital transformation initiatives. The topics are selected based on the Digital Next Summit’s content pillars of Gx Next, Data Next, Technology Next, and Cyber Next. The series also provides an opportunity for delegates to networking via online chats and video calls and also explore the innovative products and solutions showcased by our online exhibitors.

Interested parties can register here to be a part of the second session of the ‘Digital Next Leadership Series.’

About Abu Dhabi Digital Authority (ADDA):

Abu Dhabi Digital Authority is leading the digital future of Abu Dhabi by supporting our government partners to deliver services and build ecosystems, that enrich quality of life and multiply opportunities for business and personal growth. ADDA supports Abu Dhabi’s digital transformation through strategies, policies, standards and enterprise architecture for increased government performance. In addition, ADDA delivers digital services, platforms and channels, and implement applied intelligence, shared government and cybersecurity solutions for government entities.

Background information on Messe Frankfurt:

Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. The Messe Frankfurt Group employs around 2,500* people in a total of 30 subsidiaries. The company generated annual sales of approximately €250* million in 2020 after having recorded sales of €738 million the previous year. Even in difficult times caused by the coronavirus pandemic, we are globally networked with our industry sectors. We have close ties with our industry sectors and serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of the Group’s key USPs is its closely knit global sales network, which extends throughout the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. We are expanding our digital expertise with new business models. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. Headquartered in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).