TIER Mobility has Introduced e-bikes for the First Time in the Middle East

  • Diyar Al Muharraq is the first in the Middle East to offer TIER e-bikes.

  • The further expansion is in line with Bahrain’s governmental authority, the Ministry of Transportation and Telecommunications (MTT), to create a new mode of transportation in the country.

  • The Delegation for German Industry & Commerce and the German Embassy, have been crucial partners in allowing TIER to provide its second mode of sustainable transport in the growing city, while supporting TIER’s goal to increase its footprint across the region.

Bahrain, UAE:  TIER, Europe’s leading provider of shared micro-mobility solutions, has launched its first fleet of e-bikes in the Middle East. Bahrain is the first country in the Middle East to receive TIER’s e-bikes, which are now available in prominent locations across Diyar Al Muharraq, complementing the existing mobility offer of TIER’s e-scooters.

The introduction of latest generation, high-tech e-bikes is in line with the micro-mobility provider’s goal to further create ease in access to sustainable transport methods for first and last mile journeys of residents and tourists. The Delegation for German Industry & Commerce and the German Embassy have provided continuous support, to further aid TIER’s goal of increasing its footprint in the country.

Eng. Ahmed Ali Alammadi, Chief Executive Officer, Diyar Al Muharraq comments on the launch, “This expansion is in line with our consistent effort to provide residents with access to a sustainable method of transportation, allowing them to commute hassle-free. This launch further enhances our commitment to creating an integrated city, while promoting an active lifestyle, and continuing in our efforts to protect the environment.”

The Berlin-based company’s team have worked closely with Diyar Al Muharraq to ensure that the e-bikes were introduced into the best locations in the community. Amir Melad, General Manager, TIER Middle East comments, “After recently launching our e-scooters in Diyar Al Muharraq, it became apparent that there was an increasing adoption and change in behavior in the area by residents and visitors utilising TIER’s e-scooters, which further motivated our expansion in Bahrain, this is a significant milestone for TIER, and we look forward to further expanding our fleet to provide residents with a safe, and sustainable method of transportation.”

Kai Boeckmann, the German Ambassador, comments, “I am very happy to see a sharing option for e-bikes in Bahrain offered by a German company. This pioneering step makes it possible for residents and visitors in the Diyar neighbourhood in Bahrain to contribute to a world with less emissions – and have fun at the same time.”

Sherine Fakoussa, Deputy Delegate of The Delegation for German Industry & Commerce comments, “We are looking forward to providing our ongoing support to the Berlin-based company as it continues to grow internationally. We truly believe in TIER’s goals and aims to reach a more sustainable future whilst providing residents with ease in access to transportation.”

The TIER e-bike is currently present in several European countries including Germany, Great Britain, France, Norway, the Netherlands, Sweden and Switzerland, and will soon be available across the GCC. Each e-bike is also equipped with a practical basket for easy commuting.

TIER’s e-scooters are already widely available in Manama with further growth expected in Diyar Al Muharraq through 2022. Riders who are interested in TIER’s e-bikes may activate the e-bike via the integrated QR code or directly in the app. You pay a BHAD0.30 activation fee and BHD0.10 per minute, conveniently via Paypal or credit card. After the ride, the e-bike may be parked in TIER marked suitable locations or in one of the city parking zones for ease of drop-off.

About TIER Mobility:
TIER Mobility is Europe’s leading shared micro-mobility provider, with a mission to Change Mobility for Good. By providing people with a range of shared, light electric vehicles, from e-scooters to e-bikes and e-mopeds, powered by a proprietary Energy Network, TIER helps cities reduce their dependence on cars. Founded in 2018 by Lawrence Leuschner, Matthias Laug, and Julian Blessin, TIER is headquartered in Berlin and currently operates in 185+ cities and communities across 20 countries in Europe and the Middle East. With a focus on providing the safest, most equitable, and most sustainable mobility solution, TIER has been climate-neutral since 2020.

TIER’s investors include SoftBank Vision Fund 2, Mubadala Capital, Northzone, Goodwater Capital, and White Star Capital.