Abu Dhabi, UAE: Tourism Ireland CEO, Niall Gibbons, and Peter Baumgartner, CEO of Etihad Airways, have launched the Etihad Airways and Tourism Ireland trade incentive during the Abu Dhabi roadshow event at Sofitel, Abu Dhabi Corniche.
The travel trade incentive, which is part of the Etihad Airways SuperSeller programme, encourages agents to sell flights and holiday packages to the island of Ireland. The two top sellers of Ireland will be rewarded with return flight tickets to Dublin to experience the destination first hand.
Speaking at the roadshow, Niall Gibbons said: “Tourism Ireland estimates that 65,000 visitors travelled to the island of Ireland in 2015, representing an 18 per cent growth in visitor numbers from the previous year. A hugely important factor in growing tourism to the island of Ireland from the UAE has been the availability of direct, convenient and competitive air services to Dublin from Abu Dhabi with Etihad Airways. Etihad has been a great support to us and we are delighted to launch this trade incentive to further promote the island of Ireland. We look forward to Etihad’s continued cooperation and growth in the coming years.”
Peter Baumgartner, Chief Executive Officer of Etihad Airways, said: “We greatly value our relationship with Tourism Ireland. This partnership helps develop our services to the Irish market for the benefit of millions of travellers who are keen to explore everything that the island of Ireland has to offer.
“By working closely with the trade, we will be able to increase awareness of the range of travel services we offer into Ireland from a wide range of destinations on our global network. Ireland has much to offer both business and leisure travellers, and we look forward to welcoming growing passenger numbers into the country.”
The airline has strong links with Ireland and is the sponsor of the GAA Hurling All Ireland Senior Championship and the Etihad Skyline at Croke Park. The airline operates a premium lounge in Terminal 2 and an engineering facility from Dublin Airport.
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
- In 2015, we welcomed more than 8.6 million overseas visitors to Ireland, delivering revenue of about €4.2 billion.
About Etihad Aviation Group:
Etihad Aviation Group (EAG) is a diversified global aviation and travel group comprising four business divisions – Etihad Airways, the national airline of the United Arab Emirates, Etihad Engineering, Hala Group and Airline Equity Partners. The group has minority investments in seven airlines: airberlin, Air Serbia, Air Seychelles, Alitalia, Jet Airways, Virgin Australia, and Swiss-based Darwin Airline, trading as Etihad Regional.
From its Abu Dhabi base, Etihad Airways flies to, or has announced plans to serve, 117 passenger and cargo destinations in the Middle East, Africa, Europe, Asia, Australia and the Americas. The airline has a fleet of 122 Airbus and Boeing aircraft, with 204 aircraft on firm order, including 71 Boeing 787s, 25 Boeing 777Xs, 62 Airbus A350s and 10 Airbus A380s.