Toyota advances carbon neutrality strategy with plans to develop full line-up of 30 Battery Electric Vehicle models by 2030


Toyota further expands its diversified range of electrified vehicle options

Full BEV line-up including passenger and commercial models and 3.5 million annual global sales by 2030 among new targets

Lexus will develop full line-up of BEVs in all categories and achieve 1 million sales by 2030

Lexus aims to sell 100% Battery EVs in Europe, North America and China by 2030 and globally by 2035

New battery-related investment to increase from 1.5 trillion to 2 trillion yen

Dubai, UAE: Reinforcing its commitment to accelerating its drive to achieve carbon neutrality and create sustainable mobility for all, Toyota recently announced its strategy for Battery Electric Vehicles (BEVs) at an event held at Toyota’s MEGA WEB showroom in Tokyo, Japan. As part of the carbon neutrality strategy, Toyota targets the development of a full line-up of 30 BEV models by 2030, in addition to its wide-ranging electrified vehicle line-up that includes Hybrid Electric Vehicles (HEVs), Plug-in Hybrid Electric Vehicles (PHEVs), and Fuel Cell Electric Vehicles (FCEVs). The full line-up will include models in both passenger and commercial segments globally.  

After unveiling 16 new BEV models that are part of the new line-up, President of Toyota Motor Corporation Akio Toyoda announced that the company targets to achieve annual global sales of 3.5 million Battery Electric Vehicles by 2030. Toyoda also revealed that Lexus will develop a full line-up of BEVs in all categories and achieve 1 million sales by 2030. Lexus also aims to sell 100% Battery EVs in Europe, North America and China by 2030 and globally by 2035. 

In addition, Toyota has announced that it will increase new battery-related investment from 1.5 trillion yen announced in September 2021 to 2 trillion yen, aiming to realize even more advanced, good-quality, affordable batteries. 

Akio Toyoda, President, Toyota Motor Corporation, commented: “Energy plays a critical role in achieving carbon neutrality. At present, the energy situation varies greatly from region to region. That is exactly why Toyota is committed to providing a diversified range of carbon-neutral options to meet whatever might be the needs and situations in every country and region.”

“We at Toyota aim to be a company that contributes to the global environment, seeks to bring happiness to people, acts, and stays close to its customers. To sum it up, we want to become a company that produces happiness for all, for both individuals and society. We want to pass on an ever-better future for the children of today and those who will come after them. We always want the future to be brighter,” added Toyoda

Toyota has been working on the development of Battery Electric Vehicles for 30 years. The EV Development Department was established in 1992, and the RAV4 EV was introduced to the market in 1996, which was even before the release of the world’s first mass-production Hybrid Electric Vehicle, the Toyota Prius. At the same time, Toyota also began the development of Fuel Cell Electric Vehicles that run on hydrogen, which finally led to the introduction of the first-generation Toyota Mirai in 2014. 

With the Middle East continuing to be a key focus market, Toyota and Lexus have launched an impressive line-up of electrified vehicles in the region, including six Toyota Hybrid Electric models – Corolla, C-HR, Corolla Cross, Camry, RAV4, and Highlander – and four Lexus Hybrid Electric models – ESh, RXh, LSh, UXh. 

About Al-Futtaim Toyota:

Toyota, a Japanese automotive manufacturer founded in 1937, is the world’s market leader in sales of hybrid electric vehicles. Toyota has been exclusively distributed in the UAE by Al-Futtaim Automotive, part of Al-Futtaim Group, for over six decades, and has been leading the sustainable mobility movement since 2008. 

With a large line-up of vehicles ranging from SUV, compact, sedan, coupe, MPV and LCV, as well as a wide range of Hybrid options, Al-Futtaim Toyota is setting new benchmarks for clean motoring in an effort to actively contribute to a lower carbon footprint in the UAE. 2017 saw the introduction of the zero-emission hydrogen-powered Fuel Cell Electric Vehicle (FCEV) Toyota Mirai, in a pilot aiming at studying the possibilities of establishing a hydrogen-based, carbon-free society.

Toyota’s line-up features several hybrid vehicles including the sporty, practical and environmentally friendly RAV4, the C-HR, an innovative compact SUV, the seven-seater Highlander which is the brands biggest HEV to date, the powerful and efficient Corolla and the sleek and sophisticated Camry. 

In September 2019, after a 17-year wait, Al-Futtaim Toyota launched the new 2020 Toyota GR Supra in the UAE, much to the delight of fans and loyalists across the country. With the all-new fifth-generation model, the legendary name returned to set the roads ablaze with a comeback only fitting of the Toyota Supra story, with the 2021 version launching a year later in October 2020. 

In August 2020 Al-Futtaim Toyota shook up the lifestyle pickup segment with the introduction of the all-new eighth-generation Toyota Hilux Adventure. This was the first time ever that the Hilux is available as a retail model in the UAE, meaning that it is no longer limited to dominating the commercial-use sector.

About Al-Futtaim Automotive:

Al-Futtaim Automotive, one of the main five operating divisions within the UAE-based Al-Futtaim Group of companies, is a conglomerate of motoring-related businesses, franchising some of the world’s most-recognized automotive brands and services.

Operating in 10 countries across the Middle East, Asia and Africa and empowered by around 9,000 associates, the UAE-headquartered Group’s services span across distribution of new and used vehicles, manufacturing, leasing, and aftersales.

Ranging from passenger cars to SUVs, commercial vehicles, industrial and construction equipment as well as motorbikes and quads, Al-Futtaim Automotive Group offers an integrative customer-centric experience for motorists, fleet operators and contractors alike, and strives to become the leader in tailor-made mobility solutions.

About Al-Futtaim:

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. 

Structured into five operating divisions; automotive, financial services, real estate, retail and health; employing more than 33,000 employees in more than 20 countries in the Middle East, Asia and Africa, we partner with over 200 of the world’s most admired and innovative brands. 

Al-Futtaim’s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate. 

By upholding our values of respect, excellence, collaboration, integrity; Al-Futtaim continues to enrich the lives and aspirations of our customers each and every day.