In celebration of The First Collection JVC’s second birthday, the hotel is offering exclusive promotions, such as up to 35% off on stays and 20% off on dining and spa treatments.

The First Collection, a homegrown brand by The First Group, is commemorating the second anniversary of its flagship hotel located in the Jumeirah Village Circle. Over the past two years, this hotel has garnered numerous prestigious awards, including the ‘Best of the Best’ accolade from TripAdvisor and the ‘Lifestyle Hotel of the Year’ recognition from Hozpitality. These esteemed awards are a testament to The First Collection’s unwavering dedication to providing exceptional service, solidifying its position among the top 5 hotels on TripAdvisor and establishing it as a beacon of excellence in the hospitality sector.

George Ghaly, The Hotel Manager of The First Collection JVC expressed excitement about the rapid passage of time, saying, “We are delighted as we mark our second anniversary and eagerly look forward to extending a warm welcome to both new and returning guests, inviting them to partake in our exclusive promotions and enjoy our exceptional facilities.”

Nestled in the vibrant JVC district, The First Collection JVC seamlessly combines elegance and cosiness, boasting a total of 491 guestrooms, among which the Skyline Terrace Jacuzzi Room is the latest addition. Perched on the top floor, the Skyline Terrace Double Rooms feature generous open-air balconies and come complete with complimentary Wi-Fi, a 49-inch smart TV, a well-stocked minibar, tea and coffee amenities, a personal safe, and a luxurious jacuzzi. The contemporary bathrooms are designed with modern walk-in showers. This contemporary hideaway, ideal for unwinding after a day of urban exploration, also offers a spacious swimming pool and sunbathing area, family-oriented amenities, as well as distinctive dining and bar options.

In celebration of its second anniversary, the hotel has unveiled a special promotion available until 30 September 2023. During this period, guests can savour a generous 35% discount on their accommodations, complemented by an extra 20% off on dining and indulgent spa treatments. As part of this offer, guests will also enjoy exclusive benefits such as a 20% discount on food and beverages, privileged access to Soluna Beach Club on The Palm Jumeirah, a 20% discount on a variety of water sports, complimentary transfers to Mall of the Emirates and the nearest metro station, as well as 20% savings on spa and laundry services. Additionally, early check-in and late check-out will be granted based on availability.

Moreover, guests can optimise their stay with the exclusive ‘Stay Better’ package, starting from AED 169* per room per night. Available for booking upon check-in for one night or the entire stay, this flexible upgrade includes private beach club access, dining and spa discounts, and more, ensuring utmost convenience throughout the getaway.

Karim Abdelhamid, The Vice President of Hotel Operations at The First Group echoed these sentiments, stating, “Our second anniversary marks a significant milestone for The First Collection. It underscores our enduring dedication to excellence and innovation within the hospitality sector. We take immense pride in our team and are eagerly looking forward to further elevating the guest experience at The First Collection JVC.”


Centrally located in Jumeirah Village Circle, The First Collection at JVC features 490 contemporary guest rooms and superb in-house amenities, including a state-of-the-art gym, a stunning swimming pool and expansive sun deck, as well as a luxury spa and wellness centre.

Fantastic dining options come courtesy of the family-friendly, all-day eatery Village Bistro, which offers indoor and outdoor seating and an extensive a la carte menu. The upbeat Santè Ria has earned its reputation as one of the hottest restaurants in Dubai, thanks to its cutting-edge Latin American food, handcrafted cocktails and vibrant ambiance. The hotel is also home to The First Collection’s homegrown artisanal café, Risen, popular for its gourmet confectioneries and healthy comfort cuisine.

With a strong commitment to sustainable tourism, the hotel has implemented various initiatives aimed at reducing its carbon footprint, including the removal of all plastic water bottles and the switch to digital documentation to limit the use of paper. Contributing to a cleaner and greener community, The First Collection at JVC’s monthly community clean-up drive has also been a huge success.

Perfectly positioned for business and leisure stays, the hotel’s prime location in Jumeirah Village Circle places it close to major transport links and key business districts. It’s only a 20-minute drive from Dubai’s stunning beaches and popular tourist attractions.


Launched in 2021, The First Collection is a lifestyle hospitality brand that leverages the combined strength of The First Group’s portfolio of award-winning hotels, innovative restaurants and leisure venues. The brand marks the next step in the integrated property developer’s evolution, and sets a new benchmark for affordability and sophistication in the UAE’s lifestyle-focused hotel market.