Airline taps universal power of magic to capture travellers’ attention
Kuwait: In order to enhance security and passenger protection during air transport operations, Turkish Airlines, Europe’s best airline for six consecutive years according to Skytrax, produced a new inflight safety video featuring filmmaker and social media phenomenon Zach King.
With the significant growth in the number of first time or irregular travellers over the recent years, Turkish Airlines, the airline that flies to more countries than any other airline, chose to leverage illusions to improve the safety level on-board. The main purpose of the video is to keep passengers’ attention high during the explanation of important safety procedures using the power of magic.
- İlker Aycı, Chairman of the Board and the Executive Committee of Turkish Airlines said “With safety being the number one priority at all levels of our airline, creating concise and engaging safety communications has become extremely important. Here at Turkish Airlines we constantly strive to find the most effective and innovative ways to deliver excellent service and overachieve passenger expectations ensuring the highest level of security during all of our operations”.
Watching the film, passengers are flipped between reality and illusion, with King bringing key aspects of inflight safety to life through his signature digital slight of hand tricks.
Dr. Gustav Kuhn, a cognitive psychologist and expert in the science of magic at London University’s Goldsmith’s college said, “Magic is one of the oldest and most globally-relevant art forms, studied by psychologists and neuroscientists alike for its ability to involve and indeed engross an audience. It is exciting to see an airline tap into this reality, taking the modern inflight safety video in a whole new direction.”
About Turkish Airlines:
Established in 1933 with a fleet of five aircraft, Star Alliance member Turkish Airlines is a 4-star airline today with a fleet of 334 (passenger and cargo) aircraft flying to 292 destinations worldwide with 243 international and 49 domestic. According to the 2016 Skytrax survey, Turkish Airlines was chosen as “Europe’s Best Airline” for the sixth and “Best Airline in Southern Europe” for the eighth consecutive time. Having won in 2010 the world’s “Best Economy Catering Service”, in 2013 and also in 2014 the world’s “Best Business Catering Service”, and “Best Business Class Lounge Dining”, “Best Business Airline Lounge” awards in last year’s survey, Turkish Airlines was awarded again the world’s “Best Business Class Dining Lounge” and “Best Business Class On-Board Catering” prizes in this year’s survey.
About Star Alliance:
The Star Alliance network was established in 1997 as the first truly global airline alliance to offer worldwide reach, recognition and seamless service to the international traveller. Its acceptance by the market has been recognized by numerous awards, including the Air Transport World Market Leadership Award and Best Airline Alliance by both Business Traveller Magazine and Skytrax. The member airlines are: Adria Airways, Aegean Airlines, Air Canada, Air China, Air India, Air New Zealand, ANA, Asiana Airlines, Austrian, Avianca, Avianca Brazil, Brussels Airlines, Copa Airlines, Croatia Airlines, EGYPTAIR, Ethiopian Airlines, EVA Air, LOT Polish Airlines, Lufthansa, Scandinavian Airlines, Shenzhen Airlines, Singapore Airlines, South African Airways, SWISS, TAP Portugal, Turkish Airlines, THAI and United. Overall, the Star Alliance network currently offers more than 18,500 daily flights to 1,330 airports in 192 countries.