- Lexus UAE partners with Facebook to bring the showroom experience online
- Exclusive format unlocked in region with Facebook Instant Experience
Dubai, UAE: Al-Futtaim Lexus, the exclusive distributor of Lexus cars in the UAE and part of the Al-Futtaim Automotive Group has announced today a game changing partnership with Facebook, enabling UAE customers to build and book their very own Lexus online for the very first time in the UAE.
The announcement came as the leading automotive dealership is making major developments to its logistic and marketing operations to adjust to the changing market circumstances. Created to deliver a seamless online consumer experience, the Lexus Car Configurator will enable car enthusiasts to explore the entire Lexus range, customise their car from body to engine, book a test drive, reserve it and even pay a deposit, all through their mobile phones without leaving their Facebook newsfeed. This is enabled by a series of linked Instant Experiences that are interactive, a special execution developed by Facebook’s MENA solutions engineering team. Users can engage with videos and photos, swipe through carousels, tilt to pan and explore lifestyle images – all in a full screen experience ad.
Saad Abdullah, Head of Marketing and Brand Operations at Lexus UAE said: “Consumer trends are changing at a fast pace and as leaders in the UAE automotive market, we are committed to meeting our customers’ needs and innovate solutions that take their car buying journey to the next level. The Lexus Car Configurator is the result of us working together with Facebook and our partners Memac Ogilvy to elevate the user journey for UAE car buyers. We are excited to see the response to this service from our customers.”
A subsidiary of the Al-Futtaim Automotive Group, Lexus enjoys a strong network of showrooms and service centres across the UAE. Al-Futtaim Automotive is one of five divisions within the Al-Futtaim Group which provides quality products and services that enrich people’s lives and aspirations each and every day.
Leen Fakhreddin, Creative Agency Lead MEA at Facebook added: Through our strategic partnership with Memac Ogilvy, we developed a pioneering configurator that people can use directly in their Facebook app. Configurators are a critical part of the car-buying journey, but they’re often designed for desktop in a time where more and more car buyers are doing their pre-purchase discovery and research on their mobile devices. The car configurator will not only enable Lexus to connect with car buyers when they’re in the early consideration phase but also allow users to experience the brand by booking a test drive and paying a deposit on the car of their dreams.”
About Al-Futtaim – Lexus:
Since its debut in 1989, Lexus has earned a worldwide reputation for high-quality vehicles and exemplary customer service in line with its Japanese ‘omotenashi’ roots – the tradition of anticipatory hospitality. Leader in hybrid technology in the luxury automotive scene, both globally and locally, Lexus offers the largest line-up of Hybrid Electric Vehicles (HEV), which boast a number of advantages over traditional powertrains, such as high performance, unmatched fuel efficiency, substantial emissions saving, noise reduction and instantaneous acceleration.
In the UAE, Lexus is distributed by the Al-Futtaim Automotive Group and enjoys a strong network of showrooms and service centres across all 7 Emirates.
The Lexus sedan line-up includes IS, ES, ES Hybrid, GS, GS Hybrid, LS and LS Hybrid and the SUV range includes UX, NX, RX and RX Hybrid, GX and LX. While the coupe range features the Lexus RC, LC and LC Hybrid, the F marque, home for Lexus performance vehicles, produces RCF and GSF high-performance cars.
Al-Futtaim Lexus is also home for INTERSECT BY LEXUS, a luxury space at DIFC where guests can enjoy hand-crafted food and drinks, while connecting with like-minded people and enjoying the premium Lexus lifestyle.
About Al-Futtaim Automotive:
Al-Futtaim Automotive, one of the main four operating divisions within the UAE-based Al-Futtaim Group of companies, is a conglomerate of motoring-related businesses, franchising some of the world’s most-recognised automotive brands and services.
Operating in 10 countries across the Middle East, Asia and Africa and empowered by around 9,000 associates, the UAE-headquartered Group’s services span across distribution of new and used vehicles, manufacturing, leasing, and aftersales.
Ranging from passenger cars to SUVs, commercial vehicles, industrial and construction equipment as well as motorbikes and quads, Al-Futtaim Automotive Group offers an integrative customer-centric experience for motorists, fleet operators and contractors alike, and strives to become the leader in tailor-made mobility solutions.
Established in the 1930s as a trading business, Al-Futtaim today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates.
Structured into five operating divisions; automotive, financial services, real estate, retail and health; employing more than 42,000 employees across 25 countries in the Middle East, Asia and Africa, we partner with over 200 of the world’s most admired and innovative brands.
Al-Futtaim’s entrepreneurship and relentless customer focus enables the organisation to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.
By upholding our values of respect, excellence, collaboration, integrity; Al-Futtaim continues to enrich the lives and aspirations of our customers each and every day.