UAE & KSA top global YouGov survey for intent to travel abroad in 2021
- 48% of UAE & 46% of KSA residents confirmed they intended to make an international trip within the next 12 months
- Survey results further good news for ME aviation sector after vaccines begin to roll out around the world, says Arabian Travel Market
A recent ‘Global Holiday Intent’ survey conducted by YouGov on behalf of Reed Travel Exhibitions, the organiser of Arabian Travel Market (ATM), has revealed that residents in the UAE and Saudi Arabia are the most likely to make an international trip in 2021.
The poll, which was conducted during October and November 2020, asked recipients if they were planning to make an international trip within the next 12 months and 48% of those polled in the UAE confirmed their intent to travel, with Saudi Arabia coming in a close second with 46% of respondents confirming their intent to travel abroad in 2021.
Danielle Curtis, Exhibition Director ME, Arabian Travel Market, which will take place live at the Dubai World Trade Centre (DWTC) 16-19 May 2021, said: “This survey was conducted before the most recent announcements about COVID-19 vaccines, so in many respects this is even better news for the Middle East’s aviation sector.
“Nearly half of those polled, confirmed that they intended to travel in 2021 and once vaccines have been rolled out around the world, those numbers can only increase.
“In terms of outbound travel, many expatriates will be looking for a relaxing holiday or hoping to travel home to see family and friends.
“In terms of inbound travel, it was welcome news that almost a third of Germans polled said that they intended to travel internationally – Germany is one of largest European feeder markets to the GCC, 1.8 million overnight stays in 2018. Indeed, over 316,000 Germans visited Dubai between January and June 2019.”
Denmark, Norway and Germany rounded off the top five places with 36%, 34% and 31% respectively, with intent to travel overseas, while Japan at 5%, China at 10% and US on 14% were the least likely to travel internationally in 2021.
In terms of domestic travel, Thailand came out on top with 68% of residents confirming their intent to travel, with Indonesia (61%), Australia (59%), China (55%) and Malaysia (54%) making up the rest of the top five.
Singapore was at the bottom of the domestic travel poll with just 14% of respondents saying that they intended to travel in 2021, followed by Canada (27%), UAE (35%), KSA (37%) and Germany (40%).
“Much of the domestic travel in Asia will no doubt be linked to Chinese New Year, which is due to take place on 12th February,” added Curtis.
Now in its 28th year and working in collaboration with DWTC and Dubai’s Department of Tourism and Commerce Marketing (DTCM), the theme of the show next year will be ‘A new dawn for travel and tourism’ and the spotlight will be thrown onto the current state of the industry and more importantly, what the future holds. It will also look at the emerging trends and how innovation can drive the industry forward.
ATM 2021 will also play an integral role in Arabian Travel Week and for the first time, a new hybrid format will be in place. This means an additional virtual ATM will be organised to run the following week, which will complement the live event by accommodating visitors who may be unable to travel to Dubai. The inaugural ATM Virtual 2020, attracted 12,000 online attendees from 140 countries, over three days.
Other notable features of Arabian Travel Week will include International Luxury Travel Market Arabia, (ILTM Arabia) and Travel Forward, the travel technology vertical. ATM will also be partnering with Arival, with content covering future trends for tour operators and destination managers.
Other highlights will include Buyers Forums dedicated to key source markets including Saudi Arabia, India and China plus a virtual digital influencers’ speed networking session, a hotel summit and a responsible tourism programme.
ATM generally welcomes thousands of travel trade professionals from more than 150 countries and is considered a barometer for the Middle East and North Africa tourism sector. As such DWTC has set out to provide a touchless and seamless experience.
“The team at DWTC is working hard to ensure that all events run safely and have implemented a range of measures including an enhanced cleaning regime, improved air circulation, multiple hand sanitiser stations and temperature checks,” added Curtis.
About Arabian Travel Market (ATM):
Arabian Travel Market (ATM), now on its 28th year, continues to be the focal point for the Middle East’s resilient and ever-changing travel and tourism landscape and prides itself on being the hub of all travel and tourism ideas – providing a platform to discuss insights on the ever-changing industry, share innovations and unlock endless business opportunities.
ATM 2021 will feature, among others, Travel Forward, a high-end travel and hospitality innovation event, dedicated conference summits, ATM buyer forums and speed networking events, as well as Arival Dubai @ ATM – a dedicated in-destination forum.
ATM live event: Sunday 16 to Wednesday 19 May 2021, Dubai World Trade Centre, Dubai
ATM virtual event: Monday 24 to Wednesday 26 May 2021
About Arabian Travel Week:
Arabian Travel Week is a festival of events taking place within and alongside Arabian Travel Market 2021 and ATM Virtual 2021, including ILTM Arabia and Travel Forward – a new travel tech and hospitality innovation event launching this year – as well as the ATM Buyer Forums and ATM Speed Networking Events. Providing a renewed focus for the Middle East’s travel and tourism sector, under one roof over the course of one week, Arabian Travel Week will be returning to Dubai World Trade Centre from Sunday 16th May 2021.
About Reed Exhibitions:
Reed Exhibitions is a leading global events business. It combines face-to-face with data and digital tools to help customers learn about markets, source products and complete transactions at over 500 events in almost 30 countries across 43 industry sectors, attracting more than 7 million participants.
Our events, organized by 35 global offices, leverage industry expertise, large data sets and technology to enable our customers to generate billions of dollars of revenues for the economic development of local markets and national economies around the world. Reed Exhibitions is part of RELX, a global provider of information and analytics for professional and business customers across industries.
About Reed Travel Exhibitions:
Reed Travel Exhibitions is the world’s leading travel and tourism event’s organiser with a growing portfolio of more than 20 international travel and tourism trade events in Europe, the Americas, Asia, the Middle East and Africa.
Our events are market leaders in their sectors, whether it is global and regional leisure travel trade events, or specialist events for meetings, incentives, conference, events (MICE) industry, business travel, luxury travel, travel technology as well as golf and spa travel. We have over 35 years’ experience in organising world-leading travel exhibitions.
About World Travel Market:
World Travel Market (WTM) Portfolio comprises four leading B2B travel events across four continents, generating more than $7.5 billion of industry deals. The events are:
WTM Virtual, is the new WTM Portfolio virtual platform, created to offer global delegates the chance to arrange one-to-one virtual meetings, to do business, attend conference sessions and roundtables, take part in speed networking and more. WTM Virtual embraces the global leading travel shows in one platform.
Event was held Monday 9 to Wednesday 11 November 2020 Virtual
WTM London, the leading global event for the travel industry, is the must-attend three-day exhibition for the worldwide travel and tourism industry. Around 50,000 senior travel industry professionals, government ministers and international media visit ExCeL London every November, generating over £3.71 billion in travel industry contracts. This year the show was fully-virtual.
Next live event is in 2021
WTM Latin America attracts around 19,000 participants – 11,586 unique. The trade show, which takes place in São Paulo, has a worldwide audience that meets to establish the direction of the travel industry. The event is recognised for attracting a high level of professionals from the segment, including buyers and travel agents. It also offers programmes with qualified content and plenty of opportunities for networking and generating business that is relevant to the travel industry
Next event: Wednesday 23 to Friday 25 June 2021 – Expo Center Norte, São Paulo
WTM Africa launched in 2014 in Cape Town, South Africa. More than 6,000 travel industry professionals attend Africa’s leading inbound and outbound travel and tourism market. WTM Africa delivers a proven mix of hosted buyers, media, pre-scheduled appointments, on-site networking, evening functions and invited travel trade visitors.Next event: Wednesday 7 to Friday 9 April 2021 – Cape Town International Convention Centre, Cape Town