From sleep deprivation to diaper rash and other parents weighing in with unsolicited advice, mothers and fathers share an honest take on the unexpected realities of parenthood
- WaterWipes® survey conducted among 500 UAE-based parents
- 94% of parents acknowledged their babies experienced diaper rash
- 62% of parents reported diaper rash as the top challenging baby ailments
- University of Salford study names WaterWipes® the world’s No.1 wipe against the causes of diaper rash
Dubai UAE: WaterWipes®, marks the launch of a new study by the University of Salford naming it the world’s No.1 wipe against the causes of diaper rash, by releasing a parenting survey revealing the most surprising and irritating aspects of early parenthood. These include a lack of time, constantly worrying, being compared to others, and not being prepared for diaper rash.
The recent WaterWipes® survey conducted among 500 UAE-based parents of babies aged 0-2 years highlighted that diaper rash is still one of the top three baby ailments, and that almost a quarter of parents (24%) did not receive adequate information on how to treat it.
Parents revealed their biggest struggles with almost half (46%) putting being woken up in the middle of the night at the top of the list, followed closely by about a third (37%) who said it was discovering their baby had diaper rash. As for baby ailments, the top three challenges reported by almost two thirds of parents were diaper rash (62%), teething (47%) and colic (36%). On top of worrying about their babies’ skin and worrying about their caretaking skills, new parents noted the onslaught of commentary and judgement from competitive or interfering parents as the cause of another set of challenges, with a staggering 42% drawing comparisons between babies. Other pain points included having their babies diagnosed by other parents (39%), and other parents sharing unwanted advice (36%).
However, despite 94% of parents acknowledging their babies experienced diaper rash, only 76% of survey respondents had received information about prior to having their baby. With almost half (46%) worried that their babies were in pain or distress, almost a quarter (24%) were left worried that they were bad parents.
According to expert GP and mum-of-two, Dr Stephanie Ooi, the first step when dealing with diaper rash is knowing what to look for – that their baby’s skin may look red, sore, or feel hot to touch, with some babies experiencing spots, pimples or blisters. She added that diaper rash distinguishes itself from other ailments by manifesting only around a baby’s diaper area and often looks irritated and may even have pimples.
With newborn skin being so delicate, they are more susceptible to permeability and dryness, and their skin requires special care and protection, so parents need to be aware of what they are putting on their baby’s skin. WaterWipes®, the world’s purest baby wipes, are helping parents care for their baby’s sensitive skin by removing a lot of the guesswork regarding the right products to use and reassuring them they are giving their children the best possible care. The wipes, made using unique water technology, contain just two ingredients: 99.9% purified water and a drop of fruit extract – proven to be purer than cotton wool and water.
The first of its kind ‘Baby Skin Integrity Comparison Survey’ (BaSICS), conducted with 700 mothers by the University of Salford, compared the occurrence and duration of diaper rash on newborns with two other leading brands of baby wipes, found that babies cleansed with WaterWipes® had less moderate to severe diaper rash (19%), compared to those cleansed with the next two brands on the market –25% and 30% respectively. For each day of diaper rash experienced by the WaterWipes® babies, it lasted approximately 50% longer on babies using the other leading brands.
Midwife Cecile de Scally; Lead Parent Educator at Malaak Mama & Baby said, “While parents are juggling their new responsibilities and settling into a new family dynamic, managing struggles like diaper rash – which almost all babies experience at one time or another – can leave parents feeling overwhelmed, guilty, and questioning their adequacy. With the onslaught of well-meaning advice from friends, family, and other parents, they can be left feeling exhausted and more confused. By using WaterWipes from birth and learning how to spot the signs of diaper rash early, and how to best treat it, new parents can eliminate one of their biggest worries surrounding care of their child.”
WaterWipes® are available in UAE & KSA across all major retailers.
*WaterWipes is a cosmetic product, not intended to diagnose, treat, cure or prevent any medical condition.
WaterWipes®, the world’s purest baby wipes, made using unique water technology, contain minimal ingredients, 99.9% purified water and a drop of fruit extract. They have been specifically developed to be purer than cotton wool and water while offering the convenience of a wipe. They provide gentle cleansing for the most delicate newborn skin and even premature babies’ skin. WaterWipes® are available across all major retailers in UAE & KSA.
About the clinical study:
The Baby Skin Integrity Comparison Survey (BaSICS) was an independent study conducted by the University of Salford in the UK and revealed that WaterWipes® is now clinically tested to be the No.1 wipe against the causes of diaper rash. The study compared the occurrence and duration of diaper rash on newborns with two other leading brands of baby wipes, randomly allocated to almost 700 mums/moms who participated. It revealed that babies cleansed with WaterWipes are less likely to get diaper rash and, if they do, it doesn’t last as long compared to other leading brands.*
The study showed that baby’s cleansed using WaterWipes® had less diaper rash* (19%), compared to those cleansed with brand one (25%) or brand two (30%). For each day of diaper rash* experienced by the WaterWipes babies, it lasted approximately 50% longer on babies using the other leading brands. The study has been published in Pediatrics & Neonatology. The BaSICS (Baby Skin Integrity Comparison Survey) Study: a prospective experimental study using maternal observation to report the effect of baby wipes on the incidence of irritant diaper dermatitis from birth to eight weeks of age. Price AD, Lythgoe J, Ackers-Johnson J, Cook PA, Clarke-Cornwell AM, MacVane Phipps F Pediatrics and Neonatology. 2020; 62(2):138– 145