UAE’s Emarat Transforms Connectivity Experiences for Customers and Employees with Aruba’s WAN Edge Technologies


Dubai, UAE: Aruba, a Hewlett Packard Enterprise company, today announced that UAE fuel service-station operator Emarat is set to optimize its wireless, wired, and WAN infrastructure with Aruba technology and introduce automated, cloud-native Edge computing for an all-round enhanced user experience.

Emarat has been serving customers across the UAE for four decades with a focus on delivering superior customer experience and empowering the company’s employees to be more productive. The company has signed an agreement to provide superior indoor and outdoor Wi-Fi coverage as part of its digital transformation initiatives. Aruba’s solutions will bring seamless connectivity and simplified operations through best-of-breed technology.

Emarat, which operates in Dubai and the Northern Emirates, will adopt Aruba’s SD-Branch solution. SD-Branch brings together best-in-class, software-defined networking infrastructure and unified management capabilities such as assurance, orchestration, and security, to optimize performance across wireless, wired, and WAN architectures and minimize operational costs.

Additionally, Emarat will leverage the power of Aruba’s ESP (Edge Services Platform), the industry’s first cloud-native solution for automating, unifying, and securing the Edge, all driven by advanced AI that proactively addresses network issues before they lead to business impact. Emarat will also deploy access switches, indoor and outdoor Wi-Fi 6 access points, branch gateways, and Aruba’s security platform, all managed through a single console via Aruba Central. 

Aruba partner Mideast Data Systems will deploy the solution across facilities. Through a single centralized management console, Emarat will be able to effortlessly oversee a high-performance Wi-Fi 6 network that is ATEX-compliant for hazardous environments. Advanced AI will monitor the health and performance of the infrastructure. Software-defined branch connectivity will transform LTE-based connection experiences, allowing secured access for guests, comprehensive visibility, granular control, and automated policy enforcement. The solution will seamlessly integrate with various initiatives of Emarat in the near future.

Aruba is proud to be a part of Emarat’s digital transformation journey by delivering best-in-class, multi-purpose solutions that fulfill the expectations of the modern customer – always-on, responsive, low-latency connectivity that supports a peerless front-end experience.

Note: This press release is free from any legal binding or liabilities on behalf of both companies

About Aruba, a Hewlett Packard Enterprise company:

Aruba, a Hewlett Packard Enterprise company, is the global leader in secure, intelligent edge-to-cloud networking solutions that use AI to automate the network, while harnessing data to drive powerful business outcomes. With Aruba ESP (Edge Services Platform) and as-a-service options, Aruba takes a cloud-native approach to helping customers meet their connectivity, security, and financial requirements across campus, branch, data center, and remote worker environments, covering all aspects of wired, wireless LAN, and wide area networking (WAN).