Upfield’s Award-winning Violife® Partners with Sofitel’s Newly Renovated Plantation Brasserie Bar & Terrace to Launch First-Of-Its-Kind Plant-Based Menu


Chef Akil Ahmed to Lead the Restaurant’s Vision for Modern French Cuisine

Dubai, UAE: Upfield, the world’s largest plant-based consumer products company, announced today its latest collaboration with the newly renovated Plantation Brasserie Bar & Terrace at Sofitel Dubai Jumeriah Beach, where together, the two brands will launch a first-of-its-kind plant-based menu supported by Upfield’s award-winning vegan brand, Violife®

Plantation Brasserie Bar & Terrace offers a taste of modern French cuisine, under the direction of the acclaimed Chef Akil Ahmed. Sharing the spotlight with the restaurant’s clean, modern lines, nature-inspired atmosphere and picturesque views of the Arabian Gulf that are second-to-none, Chef Akil’s latest plant-based menu strikes an unparalleled balance between his passion for creativity and innovation in gastronomy with his love for French-fusion cuisine made with only the freshest and highest quality local ingredients. 

“With a continuous rise in preference for plant-based meals in the UAE, with 1 in 2 people in the UAE switching from dairy to plant-based and 2 in 5 diners opting for allergen-free dishes, we’re thrilled to have the opportunity to partner with a luxury five-star hotel operation that understands the importance of clean, sustainable food and is just as passionate about delivering a world-class, tasty yet health-focused menu to its thousands of international guests per year,” said Reinier Weerman, General Manager Upfield North Africa and Middle East. “Whether you’re a seasoned vegan or testing the waters of a plant-based diet, Violife® offers delicious cheese alternatives that are based in coconut oil and fortified with Vitamin B12, which plays an important role in the metabolism of every cell in our bodies. Violife® is 100% vegan and enjoyed by everyone.”

Supported by Violife®, a range of award-winning vegan alternative to cheese products that are free from dairy, preservatives, casein, lactose, gluten, nuts and soya, some standouts on the new menu include Pomegranate Salad; Quinoa & Violife Feta Cheese Salad; The Beyond Burger; Vegan Meatball Fricassée; and Warm Cherry Clafoutis served with vanilla ice cream. 

“What so many people don’t understand about plant-based cooking is that it’s not only the best thing you can do for your mind, body and spirit, but when it’s done correctly, it can take over the flavor profile of animal byproducts without customers missing anything,” said Chef Akil, Executive Chef, Sofitel Dubai JBR. “Balancing flavor is both a science and an art, based on professional training, intuition and experience. Sweet, salty, sour, bitter and umami are five taste elements that build our overall concept of flavor. When each element is well balanced, the dining experience is lifted above and beyond. At Plantation Brasserie Bar & Terrace, our newest menu that skillfully marries simple ingredients with rich sauces with subtle flavors is what elevates the dishes into a culinary art form.”

About Upfield:  

At Upfield, we make people healthier and happier with great tasting, plant-based nutrition products that are better for the planet. As a global plant-based company, Upfield is the #1 producer of plant-based spreads & cheeses with more than 100 brands, including iconic brands Flora™, Rama, Blue Band, Proactiv, Becel, I Can’t Believe It’s Not Butter, Country Crock and Violife®. With headquarters in Amsterdam, we sell our products in over 95 countries and have 15 manufacturing sites throughout the world. The company employs over 4200 Associates. Since 1871, we have been the authority in the spreads category which gives us unmatched experience, know-how and inspiration. We are focused on leading in this new era focused on delivering healthier products that are great tasting and have superior quality and helps us deliver on our mission to create “Better Plant-based Future.

About Sofitel:   

Sofitel, Accor’ authentic luxury brand, blends local culture and French art de vivre to create magnificent moments for international travellers seeking a uniquely elegant experience. 

Guests staying at one of Sofitel’s 121 addresses will enjoy design, culture, gastronomy and wellness. All over the world, Sofitel promises travellers looking for contemporary accommodation, a skilful blend of local culture and French art de vivre. Each address is distinctive, with its own “cousu-main” service, stylish interior, and inspired and creative gastronomy. The brand’s hotels are located in large cities like Paris, London, Berlin, New York, Rio de Janeiro, Dubai, Bangkok, Singapore and Shanghai, or set against wonderful landscapes in destinations like Morocco, Egypt, Thailand and even French Polynesia. Accor, the world’s leading hotel operator, is present in 92 countries with 3,900 hotels and 180,000 employees.