UTC celebrates 50 years with renovated Abu Dhabi showroom and Design ME Award


DUBAI, UAE: Universal Trading Company (UTC), a name that has become synonymous with premium home and kitchen appliances, is marking a milestone occasion this year as it celebrates its 50th anniversary in the region.

UTC is the exclusive UAE distributor of world-renowned home and kitchen brands such as Nolte Küchen, AEG, IGNIS, Turbo Air, among others and have been supplying European kitchens and appliances to large-scale residential and retail projects and to direct consumers such as Tilal Al Ghaf project Harmony 1, 2 and 3.

A testament to its commitment to excellence is the renovation of its famed Abu Dhabi showroom, which also received the award forBestIndependent Kitchen Showroom in Dubaiat the Design ME Awards 2022. Organized by Design Middle East, a magazine that brings together a carefully curated selection of architecture and interiors from the Gulf, Levant, and beyond, the Design Middle East Awards celebrates the creative best and foremost from the region’s design and architecture industry.

Located at the prime street of the capital, UTC’s showroom in Abu Dhabi is a 288 sqm. space that showcases five kitchen displays, with a full range of home and kitchen appliances from UTC’s portfolio of premium European brands. The showroom recently held its grand launch, which was attended by Katja Decker, Head of Press and Economic Affairs of the German Embassy Abu Dhabi, notable members of the media, movers and shakers of the industry such as Lana Kaati from UAE Moms Group and Nisrine Harfnoon, a renowned interior designer.

Aside from enjoying a tour of the spacious showroom, guests were also able to experience cooking demonstrations by distinguished Chef Amna Al Hashemi, founder of Mitts & Trays Café Restaurant and Another One Catering, and to partake of her tasty culinary creations at the event.

UTC’s showroom at Abu Dhabi brings to life the company’s commitment towards providing companies and homeowners with the highest standards of kitchen concepts, technology and designs. Its kitchen displays highlight a range of finishes, styles, materials and colors, allowing customers to envision their ideal space based on their different needs. From rustic to ultra-modern, from bachelor’s pad to a mom’s dream kitchen, UTC’s showroom offers design inspiration and practical solutions to spark creativity and joy in all types of people.  Among the brands on display at the showroom are Nolte Küchen’s 100% made in Germany Kitchen and Spa Cabinets, AEG and IGNIS appliances and Turbo Air cooker hoods.

UTC is also the exclusive distributor of Nolte Küchen, with a partnership that has been growing strong for 15 years. With over 90 years of experience in the industry, Nolte Küchen has won the hearts of consumers after being voted Germany’s most popular kitchen brand for three consecutive years and produces over 1,500 kitchens per day. With its commitment to innovation and sustainability, Nolte Küchen is the only kitchen and furniture manufacturer that currently holds two of the world’s most important environmental certificates – PEFC (Programme for the Endorsement of Forest Certification Schemes) and FSC (Forest Stewardship Council).  

“We are very excited to be celebrating 50 years in the industry, five decades of providing homeowners and companies with European brands of the highest quality that will allow them to realize their creative vision for their spaces and at the same time, improve their quality of life as well. We are very grateful for the trust of our loyal customers and we look forward to bringing you more smart, innovative solutions in our latest showroom, accompanied with the unfailing care and customer service that UTC is known for,” said Ziad Abdel Nour, General Manager of Universal Trading Company.   

About Nolte Group:

Nolte Group is a family-owned German-based manufacturer of kitchens, bathrooms, and home solutions with over 90 years of operation worldwide. All Nolte Group products are 100% “Made in Germany” to ensure security, reliability, and above all quality. They own several subsidiaries that include: Nolte Küchen, Express Küchen, and Nolte SPA.

From forested timber to manufacturing, to assembly on the customer’s premises, Nolte Group offers a range of services meeting future needs and guaranteeing products that are outstanding, flexible, and ecologically acceptable. 

About Universal Trading Company:  

Universal Trading Company is part of a larger group, Universal Group, which was founded in the UAE in 1973 by Mr. Shabeeb Mohamed Al Dhaheri. The group is a well-reputed entity that has carved a niche for itself by bringing a number of world-leading products to the UAE market.

Universal Trading Company is a well-known agency for international companies across several industries including home kitchens and appliances. UTC has exclusive rights to leading European brands such as AEG, Deutz, Nolte Küchen, Ignis, Turbo Air, and more.