Visit Qatar, Principle Partner of Audi Revolut F1® Team, brought Qatari culture, food and hospitality to Madrid through “La Parada”, a three-day public activation held at Plaza de Santiago from 9 to 11 September.
The activation welcomed more than 7,000 visitors and featured a programme of food, interactive experiences and giveaways designed to introduce Spanish and international audiences to Qatar.
As part of the activation, Visit Qatar partnered with Toma Café to offer visitors a selection of drinks and dishes incorporating Qatari ingredients. The programme also included a Qatar-inspired ice cream combining karak and raspberry flavours, giving visitors an opportunity to experience a contemporary interpretation of a familiar Qatari flavour.
La Parada is part of Visit Qatar’s continued activity in international markets, bringing elements of Qatar’s tourism offering directly to potential visitors and providing opportunities to experience the destination through food, culture, entertainment and sport.
In the same context, Visit Qatar launched a new campaign a few days ago inviting fans to discover Qatar through the eyes of Audi Revolut F1® Team’s drivers Nico Hulkenberg and Gabriel Bortoleto, guided by Qatari rally legend Nasser Al-Attiyah.
