- EX90 features a world-first interior radar system designed to ensure no one gets left behind unknowingly
- Volvo’s premium EX90 electric SUV promises to be the safest car ever built
Dubai, UAE: Al-Futtaim’s Trading Enterprises, the official representative of Volvo Cars in the UAE, will be introducing the much-anticipated EX90 flagship electric SUV in 2024, slated to be the brand’s safest creation till date.
Ushering a new era of safety and reliability, the new Volvo EX90 all-electric flagship SUV, endorsing the brand’s commitment to providing the highest standards in road safety. Innovation remains the brand’s key driving force and is reflected in every facet of this vehicle. Included in this forthcoming model, is the new radar system that ensures that no one gets accidentally left behind in the car.
Continuing its legacy for being a brand that has been a beacon of safety in the automotive industry, Volvo cars aims to protect more lives, in line with the brand’s purpose. The EX90 is the start of a new era for Volvo Cars, taking their unrivalled legacy of safety, quality, and innovation into the future.
Over the years, Volvo cars has earned the recognition to be one of the safest vehicles to be on the road. For the internationally renowned Swedish car manufacturer, safety is not a marketing exercise or another regulatory hurdle to clear. It’s at the core of their purpose as a company. The essence is perfectly described by Jim Rowan, CEO and President of Volvo Cars, ‘We’ve been around for almost 100 years as a leader in automotive safety, setting new standards and inventing new technologies that have saved many lives.
Humanising the experience
The EX90 is designed to understand you and its surroundings to help keep you, your loved ones and others in traffic safe. It can also get smarter and safer over time, as it learns from new data and receives updates.
The development of our latest safety technology is based on understanding human behaviour, rooted in decades of our own and others’ safety research. The Volvo EX90 comes with an invisible shield of safety that includes our latest sensing technology, allowing the car to understand your state of mind and the world around you.
World-first interior radar system
A new interior radar feature developed by our engineers is designed to be accurate and sensitive enough to detect the tiniest movements at sub-millimetre scale – such as those of a sleeping toddler. It’s the first such feature to cover the entire interior of the car, including the trunk.
With sensors integrated in the overhead console, the roof-mounted reading lamps and the trunk of the car, our new system is the first that can detect sub-millimetre movement in the entire interior of the car. To cover as much of the cabin as possible and sense whether a child or pet has been left in the car, we’ve spaced radars throughout the cabin from front to back, including the rear trunk.
To notify you when you need it, and to help avoid ‘reminder fatigue’, our experts have determined that the best time to signal the potential presence of family members left inside the car is when you attempt to lock the car.
Every time you try to lock the car, the interior radar system is activated and determines whether your car is empty of any people or pets, before it allows the car to be locked. If a family member or pet is detected inside, the car will remain unlocked and the car will display a reminder to check the cabin for occupants on the centre console screen. The car’s climate system can remain on if people or animals are detected in the cabin, to improve comfort. This can also help lower the risk of hypothermia or heatstroke.
Start with the outside. State-of-the art sensors like cameras, radars and LiDAR, all powered by our core computing platform and software, work together to create a 360-degree real-time view of the world. Our sensors don’t get tired or distracted. They are designed to respond and react when you’re just a millisecond too late. Our LiDAR senses the road in front of you, whether it’s day or night, also at highway speeds. It can see small objects hundreds of metres ahead, creating more time to inform, act and avoid.
And as our cars hit the roads and we learn from the data they generate, our research indicates that our software and sensors can help reduce accidents that result in serious injury or death by up to 20 per cent. Likewise, we estimate we can even improve overall crash avoidance by up to 9 per cent, which could lead to millions of accidents avoided over time. That would be a big step in safety and for mankind.
A watchful guardian
Inside, our invisible shield of safety also looks out for you. Special sensors and cameras, powered by our own in-house developed algorithms, gauge eye gaze concentration. The technology allows the EX90 to see when you’re distracted, tired or otherwise inattentive, beyond what has been possible in a Volvo car to date. It will alert you, first softly nudging, then more insistent if needed. And if the unthinkable happens, and you fall asleep or are taken ill while driving, the EX90 is designed to safely stop and call for help.
About Trading Enterprises – Volvo
Trading Enterprises, part of Al-Futtaim Automotive, is the exclusive distributor of Volvo cars in the UAE since 1985. The ISO9001:2008 company represents the world-renowned Volvo cars brand well known for its intuitive innovations, safety, environmental performance and Scandinavian design through its sales and after-sales network in Dubai and Abu Dhabi.
Trading Enterprises – Volvo offers a complete range of premium mobility solutions in the premium segment that includes: Sedans (S60 and S90), SUV vehicles (XC40, XC60 and XC90) and Crossover SUVs (C40). Trading Enterprises is regarded as pioneers in the region by Volvo when it comes to adopting Volvo best practices and has introduced the region’s first Volvo Retail Experience Showroom and Volvo Personal Service – which offers a human-centric approach to sales and service.
About Al-Futtaim Automotive
Al-Futtaim Automotive, one of the main five operating divisions within the UAE-based Al-Futtaim Group of companies, is a conglomerate of motoring-related businesses, franchising some of the world’s most-recognised automotive brands and services.
Operating in 10 countries across the Middle East, Asia and Africa and empowered by around 9,000 associates, the UAE-headquartered Group’s services span across distribution of new and used vehicles, manufacturing, leasing, and aftersales.
Ranging from passenger cars to SUVs, commercial vehicles, industrial and construction equipment as well as motorbikes and quads, Al-Futtaim Automotive Group offers an integrative customer-centric experience for motorists, fleet operators and contractors alike, and strives to become the leader in tailor-made mobility solutions
About Al-Futtaim Group
Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates.
Structured into five operating divisions; automotive, financial services, real estate, retail and health; employing more than 33,000 employees across more than 20 countries in the Middle East, Asia and Africa, we partner with over 200 of the world’s most admired and innovative brands.
Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organisation to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.
By upholding our values of respect, excellence, collaboration, integrity, Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day.