WARC Awards for MENA Strategy 2022 launched

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Lianne Braganza, Cigna’s CMO, MEA appointed jury chair

26 May 2022 – WARC, the global authority on marketing effectiveness, has today launched the WARC Awards for MENA Strategy 2022, a search for the region’s smartest strategic marketing ideas that have driven business growth.

Launched in 2017, this case study competition is free to enter and is open to agencies, brand owners and specialists in any marketing discipline from across MENA.

This year’s Awards will be chaired by Lianne Braganza, Chief Marketing Officer, MEA, Cigna. Lianne is responsible for reinforcing Cigna’s customer-centric approach and market development through the conceptualisation and execution of strategic marketing, targeted segmentation, digital initiatives, and health and wellness initiatives across the MEA region.

Commenting on her upcoming chairing role, Lianne Braganza said: “The WARC Awards for MENA Strategy are a powerful means to give brands in the MENA region an opportunity to demonstrate how they’re making a difference as they respond to the unique challenges they are facing.”

Chiara Manco, Commissioning Editor, Case Studies, WARC, says: “As brands look to adapt to the changing needs and behaviours of consumers, we are delighted to welcome our esteemed Jury Chair, Cigna’s Lianne Braganza, who will lead the judging process to shine a light on the best strategic thinking the region has to offer.”

The jury will award a Grand Prix, Gold, Silver and Bronze accolades. With a straightforward process, entries can be submitted until 21 September 2022. More information about the Awards and how to enter is available here.

The WARC Awards for MENA Strategy are part of a suite of WARC Awards, which also include the global WARC Awards for Effectiveness, and two other regional competitions – the newly launched WARC Awards for Effectiveness North America Edition and the WARC Awards for Asian Strategy.

About WARC – The global authority on marketing effectiveness

For over 35 years WARC has been powering the marketing segment by providing rigorous and unbiased evidence, expertise and guidance to make marketers more effective. WARC services include 100,000+ case studies, best practice guides, research papers, special reports, advertising trend data, news & opinion articles, as well as awards, events and advisory services. WARC operates out of London, New York, Singapore and Shanghai, servicing a community of over 75,000 marketers in more than 1,300 companies across 100+ markets and collaborates with 50+ industry partners.

WARC is an Ascential company. Ascential delivers specialist information, analytics and ecommerce optimisation platforms to the world’s leading consumer brands and their ecosystems.

Its world-class businesses improve performance and solve problems for its customers by delivering immediately actionable information combined with visionary longer-term thinking across Digital Commerce, Product Design and Marketing. Ascential also serves customers across Retail & Financial Services.

About WARC Awards

WARC’s suite of awards include the global WARC Awards for Effectiveness, and three regional awards: the WARC Awards for Effectiveness North America, the WARC Awards for Asian Strategy and the WARC Awards for MENA Strategy. All are free to enter, and are open for submissions from agencies, brand owners and specialists in any marketing discipline.

About Lianne Braganza, Chief Marketing Officer, Cigna – Jury Chair

As the Chief Marketing Officer for the MEA region, Lianne is responsible for reinforcing Cigna’s customer-centric approach and market development through the conceptualisation and execution of strategic marketing, targeted segmentation, digital initiatives, and health and wellness initiatives across the MEA region. As a strong advocate of mental health and wellbeing in organisations, she is committed to developing female colleagues and supporting them in their constant efforts to balance work and personal life. Lianne is also sponsor for the MEA Women Influencing and Networking chapter for Cigna in the MEA region.