UAE Flagship National Digital Identity Solution Integrated in WU.com and Western Union Mobile App for real-time authentication in collaboration with Al Fardan Exchange
Dubai: Western Union, a global leader in cross-border, cross-currency money movement and payments, and Al Fardan Exchange, one of the leading financial services providers in the country, have announced further enhancement of Western Union’s digital customer experience in the UAE through the integration of the “UAE Pass” into wu.com and the Western Union mobile app. Western Union becomes one of the first financial services companies in the UAE to adopt this innovative National Digital Identity solution.
The UAE Pass solution will enable customers to benefit from its instant authentication and complete their registration and identity verification conveniently with a few clicks, without the need for in-person authentication. Customers will now enjoy an online or in-app experience from start to finish, enabling money transfers to family and friends 24/7 across the world for payout through Western Union’s global financial network of billions of bank accounts and millions of wallets and cards and its more than half a million retail locations in more than 200 countries and territories.
UAE Pass is a joint initiative between the Telecommunications & Digital Government Regulatory Authority (TDRA), Abu Dhabi Digital Authority and Dubai Digital Authority, aiming to provide a single trusted digital identity solution for service providers in the UAE while maintaining a high level of security assurance and seamless user experience. It is also supported by key strategic partners: Ministry of Interior, Federal Identity & Citizenship and all the Digital Authorities across the UAE.
“We are thrilled to take our digital customer experience in the UAE to a new level through the integration of the ‘UAE Pass” into our fast-growing and highly-rated wu.com and mobile app,” said Salma Massoud, Head of Digital, Middle East and Africa, Western Union. “This will allow our customers an easy, convenient and secure digital onboarding so that they can start sending money to their family and friends anytime and almost anywhere.”
“The UAE Pass initiative is one of the key enablers of the digital transformation efforts of the UAE aimed at building a sustainable digital future. Western Union’s digital services align with the UAE government’s policy to create an economy driven by innovation and technology,” Massoud said.
“At Al Fardan Exchange we have always been at the forefront of innovation and digital transformation, aligning our goals and priorities with the vision of the UAE for a digitally enabled economy,” said Hasan Fardan Al Fardan, CEO, Al Fardan Exchange.
“Our collaboration with Western Union in launching the UAE Pass reflects our commitment to offer customers enhanced end-to-end digital money transfer services,” he said.
Western Union launched its mobile app and revamped its website in the UAE under the license of its digital partner Al Fardan Exchange in January 2019, enabling customers to send money to their families and loved ones 24/7 from the comfort of their homes for payout at Western Union’s global network of bank accounts, wallets, and Agent locations. They may choose to pay for transactions on the website or within the app, using debit, credit cards or bank transfers.
About Western Union:
The Western Union Company (NYSE: WU) is a global leader in cross-border, cross-currency money movement and payments. Western Union’s platform provides seamless cross-border flows and its leading global financial network bridges more than 200 countries and territories and over 130 currencies. We connect businesses, financial institutions, governments, and consumers through one of the world’s widest reaching networks, accessing billions of bank accounts, millions of digital wallets and cards, and more than 550,000 retail locations. Western Union connects the world to bring boundless possibilities within reach.
About Al Fardan Exchange:
Al Fardan Exchange is a member of the Al Fardan Group, one of the leading family-owned conglomerates in the region with a 50-year legacy. It is one of the many different businesses across several sectors under the umbrella of Al Fardan Group, ranging from real estate, to high- end jewelry to trading. The success of the group is largely built upon the business acumen and strong personal values espoused by its founder, Ibrahim Al Fardan, who established himself as a respected pearl trader back in 1954. Established in 1971, we are proud to serve the UAE’s cosmopolitan community through our 70+ strong network, spanning across all Emirates. Reinforced by strong relationships with over 150 global corresponding banks, financial institutions, and other financial service providers, we offer secure transactions that firmly place reliability and trust in the forefront.
The Telecommunications and Digital Government Regulatory Authority was established in the United Arab Emirates pursuant to Federal Law by Decree No. (3) of 2003, with its role structured around two key areas, namely: Regulating the telecommunications sector and enabling government entities in digital transformation. In the area of regulation, the role of TDRA is to ensure provision of excellent telecommunications services, develop the industry, protect stakeholder interests, implement relevant policy and regulatory frameworks, develop human resources and promote R&D, thereby ensuring the UAE a leading regional and global place in the telecommunications sector. In the area of enablement, TDRA is responsible for overseeing the digital transformation of federal government entities under Law No. 3 of 2011, whereby it seeks to achieve two main goals, namely: enhancing the digital lifestyle and spearheading UAE’s digital technological infrastructure.