With New Partnership, Hootsuite and Path Solutions are Empowering Banks to Meet their Customers on Social and Execute Business Strategies Built for the Future

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Kuwait City, Kuwait: Path Solutions is proud to announce its partnership with Hootsuite Enterprise, the leading social media management tool which provides tailored solutions to deliver real results through social media. The new partnership seeks to empower banks and financial institutions to execute business strategies for the social media era.

“Today’s banks are turning to social marketing, social selling, and social customer service as a powerful and effective strategy for achieving business goals,” said Olivier Cohen, Regional Manager, The Middle East, at Hootsuite. “Hootsuite and Path Solutions are thrilled to launch a new partnership to accelerate the financial services move to digital. With over 18 million users globally, Hootsuite has tailored its digital expertise to the financial industry with a solution designed specifically for banks.”

As the world’s most widely used social relationship platform, Hootsuite Enterprise enables global businesses to scale social media activities across multiple teams, departments, and business units. The new partnership enables Path Solutions to sell additional Hootsuite solutions and integrations, including Talkwalker, Hootsuite Impact, Amplify by Hootsuite, Sparkcentral by Hootsuite, ZeroFOX, and Review-trackers.

With most financial institutions now using social to connect with customers and better understand their experience, forward-thinking banks are driving employee engagement and embedding social into existing operations through social marketing, social selling and social customer service. This improves their customer relationships, services and efficiency.

“Based on Hootsuite’s solutions, Path Solutions will empower digital teams from the banking sector to build brand awareness, delight customers, engage with communities, and drive real business value whilst remaining compliant,” added Cohen.

“We’re glad to expand our partners’ ecosystem with the addition of Hootsuite, a leader in social management,” commented Mohammed Kateeb, the Group Chairman & CEO of Path Solutions. “Hootsuite’s adaptable ecosystem and global platform are perfectly suited to our clients’ social innovation and digitalization strategies. This partnership will enable better utilization of their social content, with a particular focus on social marketing, social selling, customer support and internal collaboration, to strategically engage with customers and drive more revenue.”

Hootsuite inspires banks and financial institutions to create deeper relationships with customers and draw meaningful insights from social media data. The social relationship platform serves as a sophisticated integration tool for all stakeholders to execute an effective and compliant social media strategy.

About Path Solutions:

Path Solutions is an industry-leading open API banking software provider with a strong global footprint. The company helps traditional and emerging financial institutions drive truly digital transformation to achieve frictionless, insight-driven customer experiences, larger ecosystem play, and robotic process automation. Today, major Islamic banks in over 40 countries rely on Path Solutions’ iMAL to service millions of customers around the world. iMAL’s proven scalability and high availability make it the premier choice for financial institutions committed to implementing a 24/7 reliable platform. iMAL permits the co-existence of Islamic and conventional banking in the same core banking infrastructure and allows user access restrictions and different screen layouts for Islamic and conventional operations.

About Hootsuite:

Hootsuite is the global leader in social media management. With over 213,000 paid accounts and millions of users, Hootsuite powers social media for brands and organizations around the world, from the smallest businesses to the largest enterprises. Hootsuite’s unparalleled expertise in social media management, social insights, employee advocacy, and social customer care empowers organizations to strategically grow their brands, businesses, and customer relationships with social.

Hootsuite Academy, the industry-leading online learning platform, empowers education and growth through a wide range of certifications and has delivered over one million courses to over half a million people worldwide. T