Within City Story platform launched by SCCI for the first time Young Emirati talents showcase their creative designs at WJMES



The 51st edition of Watch and Jewellery Middle East Show (WJMES), organised by Expo Centre Sharjah (ECS) with the support of Sharjah Chamber of Commerce and Industry (SCCI), is witnessing a bright partaking by a group of Emirati designers and craftsmen within the City Story and Emirates Jewellers platforms, which are designated by SCCI to support Emirati talents, owners of small and medium enterprises and entrepreneurs with disabilities.

The City Story platform, launched for the first time at this event, includes a display of handcrafted products with designs inspired by the landmarks and heritage of the city of Khorfakkan and its history. The platform also boasts the traditional paintings of Emirati artist Nouf Abdulaziz Busaym. On the other hand, Emirates Jewellers platform boasts gold jewellery adorned with Arabic Diwani calligraphy by Emirati designer Ali Mohammed Al-Ameeri, along with many golden works and artistic creations.

HE Abdullah Sultan Al Owais, Chairman SCCI and ECS, indicated that the City Story platform, launched by SCCI for the first time under WJMES, truly represents SCCI’s unwavering commitment and continuous endeavors to support young Emirati talents and owners of small and medium enterprises, and to provide them with more facilities so that they can contribute actively to the economy of the Emirate of Sharjah.

HE Saif Mohammed Al Midfa, CEO, ECS, stressed that the distinguished presence by Emirati companies along with international exhibitors and the unique creative exhibits presented by Emirati designers reflect the progress level of the local gold and jewellery industry, and highlight the importance of this event in providing Emirati entrepreneurs with the opportunity to display their products and gain more expertise and experiences from the participants. Al-Midfa highly appreciated the Emirati designers and craftsmen for their distinctive handcrafts, heritage products and unique designs of gold and jewellery. 

Mona Al-Suwaidi, Director of the Executive Office, Officer in charge of the Emirates Jewellers platform, indicated that the first edition of City Story platform includes artwork and handcrafted products by a group of Emirati entrepreneurs and talents, who are keen to depict the landmarks and heritage of Khorfakkan city in an outstanding artistic and creative way.

The exhibition, which runs until March 12, attracted over 500 major companies and brands specialised in designing and manufacturing watches, jewellery and gold works from 20 countries across the world.